Undergraduate Majors and Minors

Welcome! Nearly 1,200 students in the Bob Schieffer College of Communication are pursuing degrees in communication studies, film, television and digital media, journalism and strategic communication. Our programs balance professional training and liberal arts studies. Small class sizes let faculty give attention to each student.

Undergraduate students can choose from nine degree plans (Bachelor of Arts and Bachelor of Science degrees) and three minors. through our four departments:

COMMUNICATION STUDIES

TCU Speech & Debate Team competed at the 2023 Pi Kappa Delta National Comprehensive Tournament.

These learning paths emphasize communication for professional and personal success. Develop skills in speaking, listening, interviewing and working in teams. Courses emphasize interpersonal communication, organizational communication and communication theory and research. Activities include a nationally ranked speech and debate team and the Lambda Pi Eta communication honorary.

• Bachelor of Science in Communication Studies
• Minor in Communication Studies

FILM, TELEVISION & DIGITAL MEDIA, including Sports Broadcasting

Sports Broadcasting students learn production skills in the control room in Moudy South.

Students shoot, edit, write and produce entertainment and documentary films, videos and sports broadcasts. Courses emphasize critical analysis, industry studies, and media production. Each year, the sports broadcasting program produces dozens of live TCU athletic events for ESPN Plus, as well as scores of video boards and highlight reels. Activities include KTCU Radio and Student Filmmakers Association.

• Bachelor of Science in Business of Entertainment Media
• Bachelor of Science in Film, Television and Digital Media
• Bachelor of Science in Sports Broadcasting
• Minor in Media and Popular Culture

JOURNALISM

A group of journalism students meet college namesake Bob Schieffer.

Our ACEJMC-accredited Department of Journalism emphasizes presenting truthful information to diverse audiences in a free society. Students become skilled in reporting and editing news in real time for multiple media formats. Courses emphasize journalists’ ethical and legal responsibilities, and the role of news media in society. Student Media produces the campus news platform TCU360.com, which is an umbrella for PolitiFrog, The Skiff weekly newspaper and multiple shows: TCU News Now, The Leap and Unscripted.

• Bachelor of Arts or Science in Journalism
• Minor in Journalism

STRATEGIC COMMUNICATION

Members of BNSF deliver a presentation to the Roxo agency.

Our Strategic Communication Department studies professional and ethical advocacy that meets the goals of organizations. Students master strategic thinking, analytical writing, and digital storytelling in advertising and public relations contexts. Courses emphasize written and visual presentation, and evaluation of strategic message effectiveness. Activities include Roxo, the student-run advertising and public relations agency, and chapters of the American Advertising Federation and the Public Relations Student Society of America.

• Bachelor of Science in Strategic Communication

HEALTH COMMUNICATION AND MEDIA

Minor

Do you have an interest in both health and communication? Here’s a unique opportunity to hone your skills in working toward creating a more informed public. Our interdisciplinary Health Communication and Media program studies theory, research and practice of health communication. Courses include interpersonal issues in communicating about health care, news media treatment of health issues, and health communication advocacy campaigns. We’ll help you expand your career opportunities through an understanding of health communication industry trends such as health edutainment and media advocacy.