Many strategic communication classes are small so that full-time professors can help students work on projects for real clients. Students are strongly encouraged to put their skills into practice by interning for local agencies, companies or nonprofits. Strategic Communication also provides opportunities to students with our on campus organizations Roxo, PRSSA, and Ad Association. Roxo is our student-driven advertising and public relations agency that does work for real clients every semester. Our on campus chapter of PRSSA provides an opportunity to network with speakers and visit agencies in the DFW area. Ad association, connect students to one another and provides resources for students to prepare them for graduation and beyond.

The TCU team of students competing in the 2019 National Student Advertising Competition (NSAC).

The TCU team was awarded the third place division title in 2019.

Additionally, students compete annually in national advertising and public relations campaigns competitions. In recent years, students have placed in the top 10 nationally ranked teams in the AAF (American Advertising Federations) National Student Advertising competition, the Public Relations Student Society of America Bateman Competition, and the Texas Public Relations Association’s annual competition.

Roxo students on an agency tour in the Fall of 2017.