Strategic Communication

Advertising. Public Relations.

Our students learn to think strategically and to create effective, innovative and responsible stories about brands and organizations. Our program helps them learn about the tools they need to succeed in the job market and to thrive in life.

Explore Strategic Communication

September 16, 2024

Fall 2024 Application Process

April 18, 2024

Advertising Experts Grade Taylor Swift’s Creative Strategy

Notable Alumni

“I think overall, being a part of the Bob Schieffer College of Communication taught me to try new things and to not give up.”

Natalie Fort, a May 2014 graduate, is currently an account executive at Droese Public Relations in Dallas, Texas. Read More