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Drs. Tisdale and Lambiase named interim directors for School of Journalism and School of Strategic Communication

As the schools prepare to officially separate on June 1, the independent School of Journalism and the School of Strategic Communication have each selected their new interim directors. John Tisdale, Ph.D., will lead the School of Journalism, while Jacqueline “Jacque” Lambiase, Ph.D., will head the new School of Strategic Communication (formerly known as Advertising and… Read more »

Michael Dabbs named department senior scholar

The Schieffer School of Journalism will honor Steven Michael Dabbs in April during Honors Week as 2013‘s Departmental Senior Scholar. Dabbs, a strategic communication major, holds a 3.99 cumulative GPA, the highest GPA among the qualified candidates. Dabbs was selected as Departmental Senior Scholar after fulfilling the criteria for the position. The Honors College requires… Read more »

Strategic Communication professor wins top research award

Exactly how to gauge the effectiveness of public relations has been a hot button topic for years. There simply is no standard formula to measure earned media coverage. That’s why public relations scholars like Dr. Julie O’Neil, associate professor and director of graduate studies for the School of Journalism and Strategic Communication, are creating and testing… Read more »

Roxo wins at 2013 Worthy Awards

Roxo, the Schieffer School’s student-driven strategic communication agency, won an Award of Achievement at the second annual Worthy Awards for its guerrilla marketing/social media campaign for the 2012 Lone Star Film Festival (LSFF) in Sundance Square. Hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA), the Worthy Awards is… Read more »

Kivi Leroux Miller to keynote at TCU Nonprofit Communicators Conference 2013

The TCU Nonprofit Communicators Conference will celebrate its fifth annual gathering on Friday, May 17, with Kivi Leroux Miller as the keynoter. The conference is organized by the Schieffer School of Journalism, and Miller’s appearance is sponsored by the Community Foundation of North Texas. Miller’s keynote will focus on effective ways for nonprofit organizations to… Read more »