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Roxo Wins Three ADDY Awards

The logo for Roxo, TCU's student ad and PR agency.

On Thursday, March 4, the Fort Worth chapter of the American Advertising Federation virtually held its annual advertising gala, knowns as the ADDYs. The judges selected three of Roxo’s submissions as bronze winners in the student category. The student-run advertising and public relations agency’s award-winning work was created for Southside Preservation Hall, Juggle and Arts… Read more »

Roxo Receives National Recognition as PRSSA Affiliate

After an extensive application process, Roxo, the student-run agency, has been selected to be nationally affiliated with Public Relations Student Society of America. PRSSA​ is a student organization with over 100 university chapters. Its mission is to advance the PR profession and its future professionals; however, only those of the upper-tier are selected to be nationally… Read more »

Strat Comm Major to Compete in Battle of Flowers Contest

A photo of Vivian Noyd, a strategic communication major at TCU.

Vivian Noyd, a senior strategic communication major from Wenatchee, Washington, is one of two students from TCU to compete in this year’s Battle of Flowers Oratorical Contest on February 26. The other TCU student competing is Cage Sawyers, a senior interdisciplinary inquiry major. The contest, held annually since 1926, is the oldest university and college-level competition in Texas…. Read more »

Crisis Communicator Shares Tips for Weathering Life’s Storms

A headshot of Amiso George, professor of strategic communication in TCU's Bob Schieffer College of Communication.

Amiso George, professor of strategic communication at TCU, offers some helpful tips for weathering life’s storms, especially the winter one residents of Texas and beyond are experiencing this week. What is your advice for people as they move through a crisis, such as this major winter storm in Texas? I am a crisis communicator, which… Read more »

Recent STCO Faculty Publications

Research by Ashley English and Penny Kwon on the consequences of social media fatigue among content creators appears in the latest issue of Journal of Social Media in Society: https://thejsms.org/index.php/TSMRI/article/view/709.     Research on perceived media bias conducted by Guy Golan was published in the journal, Mass Communication and Society: https://www.tandfonline.com/doi/full/10.1080/15205436.2021.1884263

Faculty Share Five Takes on Super Bowl Advertising

Two footballs photographed side by side on the field at Amon Carter Stadium on the TCU campus in Fort Worth, Texas. Photo by Michael Clements

In anticipation of Super Bowl Sunday this year, five faculty members in the strategic communication department weigh in on the advertisements viewers can expect to see during the big game. Wendy Macias, associate professor and associate dean of undergraduate studies: “Super Bowl ads seem to be making a bit of a comeback this year, in… Read more »

Class of 2020: Gabrielle Saleh

A headshot of Gabrielle Saleh, TCU Class of 2020.

Hometown: Bedford, Texas My degree: My degree is a Bachelor of Science in Strategic Communication with a minor in English.  My favorite class or professor in the Schieffer College: All the classes and professors in the Schieffer College have been instrumental in preparing me for my future in the field. Three classes really stood out to me… Read more »

Senior Strat Comm Major Publishes First Book

Victoria Becker holds a copy of her book, "A Way in the Wilderness."

By Margaux Nersesian, Strategic Communication major, Class of 2021 Senior Strategic Communication major and published author Victoria Becker shares the experience of writing her first book, “A Way in the Wilderness.”  Why did you decide to write a book? I’ve always wanted to write a book before I turn 30, but I didn’t think it… Read more »

Crisis Communication Professor Offers Tips During COVID-19

A headshot of Amiso George, professor of strategic communication in TCU's Bob Schieffer College of Communication.

Amiso George, a strategic communication professor whose area of expertise is crisis communication, was the focus of an Inside Higher Ed‘s online article recently. In it, she provides four recommendations to help universities survive and thrive in difficult circumstances, such as a worldwide pandemic. You can read the article here.