Casey O’Donnell, a sophomore strategic communication major, wasn’t sure what would happen when he DM’d the Pop-Tarts Instagram account with his designs from class. But he had a feeling he was onto something and it turns out, Pop-Tarts agreed. He shared his recent experience sharing his creative with the major brand. What was your inspiration?… Read more »
John Walls, founder of JW/PR in Dallas, has extensive experience in brand image management for luxury companies like Neiman Marcus, Hilton and more. How did your time at TCU and Georgetown influence your career? My educational journey began at Texas Christian University, where I earned a bachelor’s degree in PR and Advertising, and the hands-on… Read more »
How much preparation goes into a presidential debate? More than you think. Russell Mack, a strategic communication instructor, shared his insights with Lauren Przybyl on Fox 4 KDFW, drawing on his 40 years of experience in government and corporate communication. Mack discussed the recent vice-presidential debate, highlighting the effort behind the scenes. Mack, who once… Read more »
Taylor Swift and her team have been thinking creatively to promote her newest album, “The Tortured Poets Department.” Across a variety of communication channels, Swift and her team have hyped the album launch by painting a QR code mural with YouTube Shorts in Chicago, enhancing her Instagram profile, opening “The Tortured Poets Department Library” pop-up… Read more »
Strategic Communication students received an honorable mention at Invent2Prevent, a national student competition aimed at raising awareness about targeted violence. Night 2 Reflect, created by students in Broc Sears’ Campaigns class, focuses on stopping targeted violence against and bringing awareness of missing and murdered indigenous women. The winning team is made up of team leader… Read more »
“Who are you? What is your ‘why?’” Byron Sanders, president and CEO, posed these questions to the 140 attendees at the 2023 TCU Nonprofit Communicators Conference on May 19. “Stories are the things that connect us. Stories are the things that move us,” he said. “Charts display things. Data is important because you have to… Read more »
The Schieffer College team won first place in the American Advertising Federation’s District 10 National Student Advertising Competition #1. They now advance to the semi-finals, where they will compete for one of eight spots at the finals. This is Schieffer College’s second first-place win at the district level. Team members Rafaela Alban, Hugh Londrey, Alice… Read more »
Four students, under the direction of Liang Ma, Ph.D., received the 2023 Jack Koten Page Principles Case Study Award. Undergraduate students Ayesha Djibo, Mya Estrada ’22 and Kelly Weinstock and graduate student Breahn Fisher were honored and received their award at the Page Spring Seminar in New York. The students started their case study in… Read more »
What happens when the rules of the internet are challenged? The Supreme Court is answering that question now as they hear Gonzalez v. Google, where Google is being sued, as the owner of YouTube, for the YouTube algorithm recommending terrorist content. Josh Bentley, Ph.D., associate professor in the Department of Strategic Communication, spoke with Caroline… Read more »
Every year, millions of people sit down on a Sunday afternoon in February to watch the biggest game in football, the Super Bowl. Even those who are not sports enthusiasts, join in for this once-a-year televised event that has grown from a celebration of the best in American football to an over-three-hour event where your… Read more »
