TCU professor emerita Jacqueline Lambiase was named Communicator of the Year award from the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA). Lambiase serves as the co-director of the Certified Public Communicator Program at TCU, which operates in the summer from the Department of Strategic Communication and Schieffer College. The… Read more »
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How to Apologize with Josh Bentley
What makes an apology effective, and why does it matter? In this Explained in 60 Seconds video from TCU’s social media team, Josh Bentley, associate professor and director of graduate studies at TCU, breaks down the Four R’s of a meaningful apology. Using his research on brand apologies, Bentley demonstrates how a sincere apology can… Read more »
CPC: Amplifying Community Engagement, One Cohort at a Time
For the past 13 summers, public communicators from cities, counties, school districts and other government entities spend a week at TCU honing their communication skills as part of the Certified Public Communicator® program. These students brave the Texas heat and enjoy the campus between sessions about leadership, engaging their communities and ethical communication. “What better… Read more »
Emoji Matter: Sarah Maben Researches How Brands Can Show They’re Listening with Emoji
How can brands show they’re listening to their audiences? It’s a question Sarah Maben has explored throughout her research, leading her to study how brands use emoji. In her latest study, funded by the Page Center, Maben and her co-author, Christopher Gearhart of Tarleton State University, examined whether emoji help or hurt brand communication…. Read more »
Sorry Not Sorry: Josh Bentley Researches Why Brand Apologies Fall Flat
Josh Bentley, Ph.D., argues that apologies are losing their meaning in American culture. Instead of being sincere efforts at reconciliation, public apologies are now often used as strategic tools, stripped of their ethical intent. “Apologies are supposed to be a meaningful reconciliation without violence,” the associate professor of strategic communication said. “Instead, they’ve become about… Read more »
From Photoshop to Pop-Tarts: Casey O’Donnell Talks Creativity, Persistence and Instagram Wins
Casey O’Donnell, a sophomore strategic communication major, wasn’t sure what would happen when he DM’d the Pop-Tarts Instagram account with his designs from class. But he had a feeling he was onto something and it turns out, Pop-Tarts agreed. He shared his recent experience sharing his creative with the major brand. What was your inspiration?… Read more »
John Walls ’05: From Luxury Brand Builder to PR Agency Founder
John Walls, founder of JW/PR in Dallas, has extensive experience in brand image management for luxury companies like Neiman Marcus, Hilton and more. How did your time at TCU and Georgetown influence your career? My educational journey began at Texas Christian University, where I earned a bachelor’s degree in PR and Advertising, and the hands-on… Read more »
Russell Mack Discusses Vice Presidential Debate Tactics On Local News
How much preparation goes into a presidential debate? More than you think. Russell Mack, a strategic communication instructor, shared his insights with Lauren Przybyl on Fox 4 KDFW, drawing on his 40 years of experience in government and corporate communication. Mack discussed the recent vice-presidential debate, highlighting the effort behind the scenes. Mack, who once… Read more »
Advertising Experts Grade Taylor Swift’s Creative Strategy
Taylor Swift and her team have been thinking creatively to promote her newest album, “The Tortured Poets Department.” Across a variety of communication channels, Swift and her team have hyped the album launch by painting a QR code mural with YouTube Shorts in Chicago, enhancing her Instagram profile, opening “The Tortured Poets Department Library” pop-up… Read more »
Strategic Communication Students Honored for MMIW Awareness Campaign
Strategic Communication students received an honorable mention at Invent2Prevent, a national student competition aimed at raising awareness about targeted violence. Night 2 Reflect, created by students in Broc Sears’ Campaigns class, focuses on stopping targeted violence against and bringing awareness of missing and murdered indigenous women. The winning team is made up of team leader… Read more »