In anticipation of Super Bowl Sunday this year, five faculty members in the strategic communication department weigh in on the advertisements viewers can expect to see during the big game. Wendy Macias, associate professor and associate dean of undergraduate studies: “Super Bowl ads seem to be making a bit of a comeback this year, in… Read more »
Hometown: Bedford, Texas My degree: My degree is a Bachelor of Science in Strategic Communication with a minor in English. My favorite class or professor in the Schieffer College: All the classes and professors in the Schieffer College have been instrumental in preparing me for my future in the field. Three classes really stood out to me… Read more »
By Margaux Nersesian, Strategic Communication major, Class of 2021 Senior Strategic Communication major and published author Victoria Becker shares the experience of writing her first book, “A Way in the Wilderness.” Why did you decide to write a book? I’ve always wanted to write a book before I turn 30, but I didn’t think it… Read more »
Amiso George, a strategic communication professor whose area of expertise is crisis communication, was the focus of an Inside Higher Ed‘s online article recently. In it, she provides four recommendations to help universities survive and thrive in difficult circumstances, such as a worldwide pandemic. You can read the article here.
This semester, Roxo students have created promotional materials to support a partnership between the James L. West Center for Dementia Care and the TCU organization, Students for a Dementia Friendly TCU. SFADFT is hosting a virtual community auction to provide the funds for students to advocate for proper care and treatment and respect to… Read more »
By Margaux Nersesian, Strategic Communication major, Class of 2021 This summer, the tables were turned on both the instructors and students of TCU’s Certified Public Communicator® Program due to COVID-19 restrictions. The CPC’s team of instructors worked hard to adjust this summer’s program in order to provide a beneficial course experience for the student professionals. They adapted… Read more »
Strategic communication major Kenzie Malasek is celebrating a first-place win. HazingPrevention.org awarded her design first place in their 2020 poster design competition for National Hazing Prevention Week, which will be observed Sept. 20-25. The week-long event provides campuses and communities an opportunity to talk about hazing, why it’s a problem and how to promote prevention… Read more »
By Margaux Nersesian, Strategic Communication major, Class of 2021 This summer, Instructor Stephen Levering and his TCU Strategic Communication students faced the difficult circumstances that COVID-19 presented head on by embracing the new virtual format. The Strategic Communication elective course, STCO 32502 Images, was originally scheduled to take place in London during the study abroad… Read more »
A chapter co-authored by the Department of Strategic Communication’s Joshua Bentley, associate professor, and Russell Mack, instructor, has been published in the book, “Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump.” The book examines communication strategies used by the first ladies and their teams to manage the press, public interest in… Read more »
Paige Gonterman, a junior Strategic Communication major and president of TCU PRSSA, has been selected to serve on the district ambassador team for the Midwest Chapters of PRSSA. In this role, she will be a liaison between collegiate chapter presidents and the National Committee. Gonterman will assist chapters in growing their membership and strengthening the offerings for members…. Read more »
