“Who are you? What is your ‘why?’” Byron Sanders, president and CEO, posed these questions to the 140 attendees at the 2023 TCU Nonprofit Communicators Conference on May 19. “Stories are the things that connect us. Stories are the things that move us,” he said. “Charts display things. Data is important because you have to… Read more »
The Schieffer College team won first place in the American Advertising Federation’s District 10 National Student Advertising Competition #1. They now advance to the semi-finals, where they will compete for one of eight spots at the finals. This is Schieffer College’s second first-place win at the district level. Team members Rafaela Alban, Hugh Londrey, Alice… Read more »
Four students, under the direction of Liang Ma, Ph.D., received the 2023 Jack Koten Page Principles Case Study Award. Undergraduate students Ayesha Djibo, Mya Estrada ’22 and Kelly Weinstock and graduate student Breahn Fisher were honored and received their award at the Page Spring Seminar in New York. The students started their case study in… Read more »
What happens when the rules of the internet are challenged? The Supreme Court is answering that question now as they hear Gonzalez v. Google, where Google is being sued, as the owner of YouTube, for the YouTube algorithm recommending terrorist content. Josh Bentley, Ph.D., associate professor in the Department of Strategic Communication, spoke with Caroline… Read more »
Every year, millions of people sit down on a Sunday afternoon in February to watch the biggest game in football, the Super Bowl. Even those who are not sports enthusiasts, join in for this once-a-year televised event that has grown from a celebration of the best in American football to an over-three-hour event where your… Read more »
Storytelling is at the core of what we teach at Schieffer College. Everything we create tells a story about who we are and what we represent. The power of effective communication starts with storytelling. Duke Greenhill, M.F.A., instructor in the Department of Strategic Communication, was featured in Madeworthy Magazine talking about harnessing the power of… Read more »
A cold wind blew throughout the quiet campus days before students returned from winter break, but that didn’t stop the almost 150 community members from making their way to the Dee J. Kelly Center to experience the power of listening. Fueled by coffee and facilitated by Jacqueline Lambiase, Ph.D., professor of Strategic Communication, community members… Read more »
Media literacy is important to understand in the age of social media. In a world where information can be shared with the click of a button, it is hard to understand the impact of what is shared and how people share it. Guy Golan, Ph.D., associate professor in the Department of Strategic Communication, recently spoke… Read more »
The Department of Strategic Communication introduced a new event this semester for incoming majors, The Strat Comm Gathering. Held off campus at the Amon Carter Event Center at the Lena Pope Home, students learned more about the department, talked about the importance of community engagement and networked with alumni. The event also introduced students to… Read more »
How can advertising be a force for social good? Just ask our department chair, Dr. Catherine Coleman! Dr. Coleman and co-author Dr. Linda Tuncay Zayer, of Loyola University in Chicago, were invited to HEC Paris, one of the world’s top-ranked business schools, to present their current research on the transformative potential of advertising in pursuit of… Read more »
