Main Content


Event Honoring the Late Doug Newsom Scheduled For Nov. 11

A photo of Doug Newsom standing in her office in Moudy South in 2009.

The Strategic Communication department has planned a tribute event honoring the late Douglas Ann Newsom from 6:30 to 7:30 p.m. (CST) Thursday, Nov. 11, 2021, in the Robert Carr Chapel at TCU. Newsom, professor emerita, taught at TCU for more than 40 years, leaving a lasting impact on all who knew her. You can read more… Read more »

Strategic Communication’s Social Media Class Prepares Students for Managing Online Reputations Effectively

A Schieffer College-themed Instagram post shared by TCU student Lucy Long.

This semester, strategic communication students in associate professor Guy Golan’s special topics course on social media are exploring emerging digital media and their influence on public relations and advertising practices and research, and gaining the analytical skills necessary to create, evaluate and execute social media campaigns. Along the way, students are learning how to build… Read more »

Summer Internship Spotlight: Matt Sunthimer

Student Matt Sunthimer ’22, of McKinney, Texas, is interning this summer at MindHandle, an advertising agency in Dallas. Sunthimer, a strategic communication major with minors in studio art and general business, works as a content creator at the agency. He captures photos and videos at client shoots and even creates GIFs. His schedule is fluid,… Read more »

TCU Team Places Second in the National Student Advertising Competition

A screenshot from Zoom of all of the TCU NSAC members and their advisor, Wendy Macias, smiling and holding up the Frog sign.

TCU’s team placed second in this year’s American Advertising Federation’s National Student Advertising Competition. The team advanced to the finals after winning the semi-finals competition in April. TCU students have actively participated in NSAC since 2000 and placed several times at the district level, but never higher than fourth at the national level, until this… Read more »

Professor Invited to Speak About Crisis Communication

A headshot of Amiso George, professor of strategic communication at TCU.

Amiso George, professor of strategic communication, has been invited to speak at two international forums this summer and one national conference in the fall. The organizations reached out after George, a faculty expert on crisis communication, appeared in a recent Insider Higher Ed article about managing crisis communications in the COVID-19 era. On June 16,… Read more »

Remembering Douglas Ann Newsom

A photo of Doug Newsom standing in her office in Moudy South in 2009.

Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, Professor Emerita Bob Schieffer College of Communication The TCU Bob Schieffer College of Communication mourns the death of Dr. Douglas Ann Newsom, professor emerita, who died in Fort Worth, Texas, on May 24, 2021. Her Background Douglas Newsom earned her bachelor’s degrees and master’s degree in journalism from… Read more »

Roxo Members Reflect on One-Year Anniversary of COVID-19

A group of Roxo members work on their laptops in the Roxo classroom.

A year after being sent home mid-semester, members of Roxo, TCU’s student-run advertising and public relations agency, open up about the challenges and growth they have experienced and ultimately how creativity has the power to heal. The impacts of COVID-19 have had a strong grip on the education system. In one year, students all over… Read more »

Catching Up With Nicholas Olivier, M.S. ’12

Name: Nicholas Olivier, APR Degree: M.S. Advertising/Public Relations Job: Public Information Specialist, Round Rock Police Department What are some of your main job responsibilities as a public information specialist for the Round Rock Police Department? My main duties include media relations, social media and internal communications. I write and host an internal video briefing for… Read more »

TCU NSAC Team Advances to Semifinals

A screenshot from Zoom of all of the NSAC team members and their advisor.

The Schieffer College team competes this weekend in the American Advertising Federation’s 2021 National Student Advertising Competition semifinals. It’s the first time in 10 years our team has won its district. Additionally, the team won best media plan for their bold campaign. NSAC is a college advertising competition that provides college students the real-world experience… Read more »

Roxo Promotes Fort Worth’s First Mental Health Weekend

A graphic advertising the days and times the Fort Worth fitness studios are offering classes to support The Jordan Elizabeth Harris Foundation.

“You’re worth it.” This is the message that Fort Worth fitness studios, The Jordan Elizabeth Harris Foundation and Roxo Agency are rallying around in support of physical and emotional wellness. From April 15 through 17, these organizations are partnering to raise awareness about mental health in our community. There are nine Fort Worth fitness classes… Read more »