What happens when the rules of the internet are challenged? The Supreme Court is answering that question now as they hear Gonzalez v. Google, where Google is being sued, as the owner of YouTube, for the YouTube algorithm recommending terrorist content. Josh Bentley, Ph.D., associate professor in the Department of Strategic Communication, spoke with Caroline… Read more »
News
5 Things @TCUSchieffer: Super Bowl Ads — The Best Part of the Game
Every year, millions of people sit down on a Sunday afternoon in February to watch the biggest game in football, the Super Bowl. Even those who are not sports enthusiasts, join in for this once-a-year televised event that has grown from a celebration of the best in American football to an over-three-hour event where your… Read more »
Duke Greenhill Speaks About the Power of Storytelling
Storytelling is at the core of what we teach at Schieffer College. Everything we create tells a story about who we are and what we represent. The power of effective communication starts with storytelling. Duke Greenhill, M.F.A., instructor in the Department of Strategic Communication, was featured in Madeworthy Magazine talking about harnessing the power of… Read more »
The Power of Listening: Community Engages in Candid Conversation on TCU Campus
A cold wind blew throughout the quiet campus days before students returned from winter break, but that didn’t stop the almost 150 community members from making their way to the Dee J. Kelly Center to experience the power of listening. Fueled by coffee and facilitated by Jacqueline Lambiase, Ph.D., professor of Strategic Communication, community members… Read more »
Guy Golan speaks about Social Media Literacy and Understanding
Media literacy is important to understand in the age of social media. In a world where information can be shared with the click of a button, it is hard to understand the impact of what is shared and how people share it. Guy Golan, Ph.D., associate professor in the Department of Strategic Communication, recently spoke… Read more »
Strategic Communication Brings Learning Into the Community at the Inaugural #StratChat2022
The Department of Strategic Communication introduced a new event this semester for incoming majors, The Strat Comm Gathering. Held off campus at the Amon Carter Event Center at the Lena Pope Home, students learned more about the department, talked about the importance of community engagement and networked with alumni. The event also introduced students to… Read more »
Department Chair Presents Advertising Research at HEC Paris
How can advertising be a force for social good? Just ask our department chair, Dr. Catherine Coleman! Dr. Coleman and co-author Dr. Linda Tuncay Zayer, of Loyola University in Chicago, were invited to HEC Paris, one of the world’s top-ranked business schools, to present their current research on the transformative potential of advertising in pursuit of… Read more »
Schieffer College Welcomes Guests for TCU Nonprofit Communicators Conference
The TCU Nonprofit Communicators Conference returns in person Friday for the first time since 2019. This year’s conference – which offers two morning workshops, a luncheon keynote and a networking session – will focus on “Listening: A Strategy, A Value, and A Tool for Transformation.” The annual event is open to any nonprofit communicators “looking… Read more »
Amiso George Heads to Kyrgyzstan for Fulbright Fellowship
Strategic Communication professor Amiso George will travel to Kyrgyzstan this month on a Fulbright Global Scholar Fellowship. She was awarded the fellowship in 2020, but the COVID-19 pandemic postponed her travels. She will complete an abbreviated fellowship from May to August at the American University of Central Asia in Bishkek, where she will teach a… Read more »
Class of 2022: Kynnedi Rone
Name: Kynnedi Rone Degree: Strategic Communication (minors in psychology and honors) Why I chose to attend TCU: The energy was infectious! It felt like a place where I was bound to find endless amounts of new opportunities. Involvement at TCU: Founding the women’s club basketball team here at TCU has provided me with so many… Read more »