The Schieffer College team competes this weekend in the American Advertising Federation’s 2021 National Student Advertising Competition semifinals. It’s the first time in 10 years our team has won its district. Additionally, the team won best media plan for their bold campaign. NSAC is a college advertising competition that provides college students the real-world experience… Read more »
“You’re worth it.” This is the message that Fort Worth fitness studios, The Jordan Elizabeth Harris Foundation and Roxo Agency are rallying around in support of physical and emotional wellness. From April 15 through 17, these organizations are partnering to raise awareness about mental health in our community. There are nine Fort Worth fitness classes… Read more »
For the second year in a row, a TCU student has won the Battle of Flowers Oratorical Contest. Vivian Noyd, a senior strategic communication major from Wenatchee, Washington, placed first in Texas’ oldest oratorical contest held virtually on February 26. The other TCU student competitor was Cage Sawyers, a senior interdisciplinary inquiry major, who placed… Read more »
On March 4, the Fort Worth chapter of the American Advertising Federation virtually held its annual advertising gala, known as the ADDYs. The judges selected three of Roxo’s submissions as bronze winners in the student category. The student-run advertising and public relations agency’s award-winning work was created for Southside Preservation Hall, Juggle and Arts Council… Read more »
After an extensive application process, Roxo, the student-run agency, has been selected to be nationally affiliated with Public Relations Student Society of America. PRSSA is a student organization with over 100 university chapters. Its mission is to advance the PR profession and its future professionals; however, only those of the upper-tier are selected to be nationally… Read more »
Vivian Noyd, a senior strategic communication major from Wenatchee, Washington, is one of two students from TCU to compete in this year’s Battle of Flowers Oratorical Contest on February 26. The other TCU student competing is Cage Sawyers, a senior interdisciplinary inquiry major. The contest, held annually since 1926, is the oldest university and college-level competition in Texas…. Read more »
Amiso George, professor of strategic communication at TCU, offers some helpful tips for weathering life’s storms, especially the winter one residents of Texas and beyond are experiencing this week. What is your advice for people as they move through a crisis, such as this major winter storm in Texas? I am a crisis communicator, which… Read more »
Research by Ashley English and Penny Kwon on the consequences of social media fatigue among content creators appears in the latest issue of Journal of Social Media in Society: https://thejsms.org/index.php/TSMRI/article/view/709. Research on perceived media bias conducted by Guy Golan was published in the journal, Mass Communication and Society: https://www.tandfonline.com/doi/full/10.1080/15205436.2021.1884263 Jacqueline Lambiase co-authored… Read more »
In anticipation of Super Bowl Sunday this year, five faculty members in the strategic communication department weigh in on the advertisements viewers can expect to see during the big game. Wendy Macias, associate professor and associate dean of undergraduate studies: “Super Bowl ads seem to be making a bit of a comeback this year, in… Read more »
Hometown: Bedford, Texas My degree: My degree is a Bachelor of Science in Strategic Communication with a minor in English. My favorite class or professor in the Schieffer College: All the classes and professors in the Schieffer College have been instrumental in preparing me for my future in the field. Three classes really stood out to me… Read more »
