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Roxo Awarded ‘Best Tactic’ Nationally By PRSSA

FORT WORTH, Texas – October 25, 2016 – For the first time since becoming nationally-affiliated with the Public Relations Student Society of America (PRSSA), Roxo was awarded ‘Best Tactic’ at this year’s PRSSA National Conference held in Indianapolis Oct. 21-23. Roxo won the award for its social media work with Tropical Smoothie Café in the… Read more »

Gay Gaddis Named Honors Chair Of Strategic Communication For 2016

Fort Worth, Texas — Gay Gaddis, founder and CEO of Austin-based T-3, an advertising firm, visits the TCU campus in October as the Cecil H. and Ida Green Honors Chair for the Department of Strategic Communication. Gaddis heads up the largest woman-owned advertising firm in the United States, is a frequent contributor to Forbes, and… Read more »

New STCO faculty arrive on campus!

The Department of Strategic Communication welcomed our new faculty to campus on Tuesday, August 16th, 2016 at the new faculty reception in Rees-Jones Hall.

Three new faculty members join department for fall 2016

FORT WORTH (Aug. 8, 2016) – This fall, the Department of Strategic Communication welcomes three new tenure-track faculty members to TCU. Joining the program will be Dr. Ashley English, Dr. Penny Kwon, and Dr. Lindsay Ma. All finished their doctoral work and defended their dissertations over the past year. Drs. English and Ma will primarily… Read more »

STCO Students Visit Central America

In May 2016, a group of students from the Department of Strategic Communication and the School of Art were led on a study abroad trip to Central America with Dr. Laura Bright and Professor Adam Fung. The trip consisted of visits to both Panama and Nicaragua over the course of 18 days. Students visited a… Read more »

Local agency and TCU students support local nonprofits with branding strategies and content

FORT WORTH, Texas (June 3, 2016) – A partnership between TCU’s Department of Strategic Communication and Fort Worth-based Immotion Studios has yielded three new communication initiatives for local nonprofits. The “Mission in Motion” collaboration was an outgrowth of the TCU Nonprofit Communicators Conference, which is held each May and organized by the strategic communication program…. Read more »

National Student Advertising Competition team wins "Best Media Plan" and places 4th

The TCU Strategic Communication National Student Advertising Competition Team traveled to Lubbock, Texas on April 14th to compete at the annual competition sponsored by the American Advertising Federation. The team competed against 17 other schools from Texas, Oklahoma, and Louisiana. Each team was charged with creating a year-long advertising campaign for Snapple – our main… Read more »