A chapter co-authored by the Department of Strategic Communication’s Joshua Bentley, associate professor, and Russell Mack, instructor, has been published in the book, “Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump.” The book examines communication strategies used by the first ladies and their teams to manage the press, public interest in… Read more »
Paige Gonterman, a junior Strategic Communication major and president of TCU PRSSA, has been selected to serve on the district ambassador team for the Midwest Chapters of PRSSA. In this role, she will be a liaison between collegiate chapter presidents and the National Committee. Gonterman will assist chapters in growing their membership and strengthening the offerings for members…. Read more »
The Arthur W. Page Center for Integrity in Public Communication has awarded a 2020 Page Center Research Grant to Drs. Ashley English, Jacqueline Lambiase and Julie O’Neil to study organizational listening. The three Strategic Communication faculty members will conduct research to examine the City of Fort Worth’s architecture of listening in its attempt to dialogue and engage with marginalized and diverse… Read more »
Sarah Angle, an instructor in the Department of Strategic Communication and the faculty advisor for Roxo, was interviewed last Saturday by Oprah Winfrey during her virtual event, “Your Life in Focus: A Vision Forward — Live Virtual Experience,” inspired by her sold-out arena tour. In March, Angle wrote an article for Texas Observer about her feelings… Read more »
By Jenni Royston, News and Media Studies major, Class of 2020 During the coronavirus pandemic, social distancing has become an important factor in flattening the curve and students in Roxo, the TCU student-run advertising and public relations agency, has launched a social media campaign to promote social distancing. Their key insight is “COVID-19 decided today…. Read more »
By Jenni Royston, News and Media Studies major, Class of 2020 Schieffer College students in the Strategic Communication department are traveling to Edinburgh, Scotland January 31 through February 5 to partner with HYPED, University of Edinburgh’s Hyperloop team, and enhance their communication for the Hyperloop project. During a study abroad trip last summer led by Dr. Lambiase, she… Read more »
Four seniors from TCU’s Department of Strategic Communication participated along with 14 other public relations students in the fourth Challenge for Emerging Leaders, hosted by The Plank Center for Leadership in Public Relations, November 14-16. SMU hosted the event. With the overall goal of developing and inspiring emerging leaders, the Challenge is an intensive,… Read more »
By Desaray Hickombottom, Communication Studies major, Class of 2020 Roxo, TCU’s student run advertising and public relations agency, has recently partnered with the M H M R Foundation to rebrand the nonprofit. M H M R Foundation requested Roxo’s help with a two-phase task centered around increasing brand awareness of the foundation. “We started… Read more »
By Desaray Hickombottom, Communication Studies major, Class of 2020 “The numerous networking opportunities that come along with being a student in the Bob Schieffer College of Communication are tremendously helpful in spreading the word about our charity and recruiting other like-minded individuals that have a passion to serve,” says Ryan Almusawi, a sophomore strategic… Read more »
By Desaray Hickombottom, Communication Studies major, Class of 2020 Liv Shin, a junior strategic communication major from Lake Oswego, Oregon, has already made her mark on TCU’s campus. Liv runs her own publication company, Shindig Publishing LLC, has published three children’s books, and won Top Diversity, Equity and Inclusion Submission at the 2019 Bob Schieffer… Read more »
