Roxo Agency is a full-service public relations and advertising agency run by students. Roxo is part of the Department of Strategic Communication within TCU’s Bob Schieffer College of Communication. Since 2011, Roxo has served more than 100 businesses and organizations, winning awards for our creative work and innovative strategies. Some of their work benefits nonprofit… Read more »
Student Work
Class of 2009: Strategic Communication Superstars
Ryan Cormier and Rolando Guerrero first crossed paths in Texas Christian University’s Bob Schieffer College of Communication in 2006. The two always had an interest in creative process and execution, enjoyed verbal and visual communication and gained interest in design programs at an early age. They chose AD/PR (later renamed strategic communication) because they felt the program had everything they needed to support their creative ambitions. While at TCU, Cormier and Guerrero were able to collaborate with their peers in the National Student Advertising… Read more »
Should I Major in Strategic Communication or Communication Studies? Advice from Someone Who Majors in Both
I came to Texas Christian University knowing I wanted to study communication. So decisive, right? Not exactly. Indecision started to creep in when I learned that TCU offered two communication programs: strategic communication and communication studies. I browsed the TCU website to learn more about the programs, but truth be told, I didn’t understand the… Read more »
Class of 2020: Meet Nicole Pudlo
Name: Nicole Pudlo Major: Strategic Communication Hometown: Woodland Park, Colorado Why did you pick Texas Christian University? It was one of the better schools in the area. I went to Tarrant County College first and then transferred to TCU in the spring of 2018. I wanted to challenge myself. I ended up getting a partial scholarship to TCU. I always wanted to come… Read more »
Class of 2021: Get to Know Victoria Becker
Name: Victoria Becker Hometown: Denver, Colorado Class Year: Senior Major: Strategic Communication Why did you choose to study strategic communication? I’ve always known I really like words, but I didn’t want to be a writing or marketing major. Writing was too word–centric, and marketing was too calculated. I finally chose strategic communication because it offered so many real-life opportunities and creative work. What is your dream job? My dream job is… Read more »
Class of 2022: Who is Megan Williams?
Name: Megan Williams Major: Strategic Communication Hometown: Murrieta, California Why did you choose this major? I was really interested in strategic communication because I have always enjoyed the creative side of things. I also had friends in this major who said great things about the program, so I thought it would be a good fit. What has been your favorite class? Public Relations with Julie Armstrong. She was a teacher who listens to us, is caring… Read more »
Class of 2022: Madelyn Hicks
Theatre and Strategic Communication: The Limitless World of Storytelling and Madelyn Hicks Name: Madelyn Hicks Majors: Strategic Communication and Theatre Hometown: Frisco, Texas I asked Madelyn Hicks to describe herself in one word and she replied, “Passionate.” Hicks has always loved marketing, but she has also had a burning passion for the performing art of theatre. Most people would say marketing and theatre do not go hand-and-hand. For her,… Read more »
Meet Lauren Malette, Class of 2022
Name: Lauren Malette Majors: Strategic Communication; Design Studies Class: Sophomore Hometown: Coppell, Texas A Texas native with a creative flare, Lauren Malette found the strategic communication major at Texas Christian University to be the perfect path for her education. With her interest in art in high school, she knew she wanted to find a major that allowed… Read more »
Class of 2021: Katie Negron
Name: Katie Negron Hometown: Nashua, New Hampshire Class: Junior Major: Strategic Communication Originally from Nashua, New Hampshire, Katie Negron is a strategic communication major and a minor in both Spanish and criminal justice at Texas Christian University. Alongside her academic affiliation with the Bob Schieffer College of Communication, Negron is a member of Greek life and the TCU Athletics… Read more »
Class of 2021: Charlotte Sutherland
Name: Charlotte Sutherland Major: Strategic Communication Class: 2021 Hometown: Boulder, Colorado A native Coloradan with an urge to explore, Charlotte Sutherland knew she wanted to attend a college outside of her home state. While exploring her options for schools that were out of state, Sutherland was drawn to the South. After visiting and considering University of Georgia, University of Texas, Clemson and… Read more »