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Schieffer Media Insights Lab Offers Digital Analysis Tools

The Bob Schieffer College of Communication will display the features of its new  Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South 165. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital… Read more »

Schieffer College Celebrates 10 Years with a Schieffer Symposium Encore

To celebrate the 10-year anniversary of its naming, the Bob Schieffer College of Communication hosts an encore of the ever-popular Schieffer Symposium at 6 p.m. Tuesday, Nov. 7, in the Van Cliburn Concert Hall. Bob Schieffer ’59 will moderate a conversation with a panel of national journalists about the climate for news today. The symposium… Read more »

Schieffer College Welcomes Three New Board of Visitors Members

The Bob Schieffer College of Communication welcomes to its Board of Visitors alumni Omar Villafranca ’00, John Walls ’05 and Tracy Reneé Williams ’04 (’08 M.S.). A Schieffer College’s Journalism major, Omar Villafranca ’00 is a correspondent for CBS News in Dallas, Texas. After working for several local television news stations, he joined CBS News… Read more »

Running the Numbers: Following the Data Flow of Frog Football

Coming off a historic season, the Horned Frogs are likely to command both the football field and the social media world this year. Our new Schieffer Media Insights Lab is poised to make sense of the thousands of trends and topics football watchers will be seeing on social media. The Frogs kick off their season… Read more »

Kim Owczarski Discusses Disney’s Box Office Woes this Summer

Blockbuster movies brought audiences back to the movie theater this summer—unless you are Disney. Compared to box office hits Barbie and Oppenheimer, Disney’s feature films have surprisingly lacked audience attendance. Kim Owczarski, Ph.D., associate professor in the Department of Film, Television and Digital Media, spoke with Shannon Powers at Newsweek to discuss what is happing… Read more »

When Students Are Away, Schieffer College Still Finds Ways to Play

From high school journalists and filmmakers to emerging leaders in communication, this summer, Moudy South was filled with fun and creativity as Schieffer College hosted various visitors. But the fun didn’t stop in Moudy South; students from Film, Television and Digital Media and Strategic Communication went on monthlong study abroad programs. Take a look at… Read more »

Schieffer College Launches Dean’s Ambassador Program

Schieffer College is launching the Schieffer Dean’s Ambassadors, a program to enhance students’ undergraduate and graduate experiences. Ambassadors will be part of in-person and digital experiences for the college, including acting as brand influencers by giving tours, attending high-profile events and creating branded content for the college. “Our students are the best at telling our… Read more »

23 Professionals Graduate from TCU’s Certified Public Communicator® Program

Twenty-three professionals from across Texas and the nation graduated from the Certified Public Communicator® Program (CPC) at TCU this summer. Not only did these public-sector communicators finish 95 hours of graduate-level instruction, but all of them created customized communication plans for their organizations. The CPC program has been working for more than 11 years with… Read more »