Strategic Communication Students Build Cross-Cultural Connections

A photo of the skyline in Edinburgh, Scotland.

Photo courtesy of Brady Moore

By Jenni Royston, News and Media Studies major, Class of 2020

Schieffer College students in the Strategic Communication department are traveling to Edinburgh, Scotland January 31 through February 5 to partner with HYPED, University of Edinburgh’s Hyperloop team, and enhance their communication for the Hyperloop project.

During a study abroad trip last summer led by Dr. Lambiase, she and her students attended an information session about the Hyperloop team and discovered the team struggled with communication. She handed out her business card to the students and they soon became partners.

Students in Dr. Lambiase’s Campaign course have been researching and creating an internal communication plan to improve the efficiency of the HYPED team to prepare for this trip. During the trip they will conduct research and in-depth interviews to create their plan. Following the trip, the students will create and deliver an internal plan with their recommendations that they will propose to the team via Skype in April.

Click here to learn more about HYPED and the Hyperloop.