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News Category: Schieffer Media Insights Lab

5 Things @ TCU Schieffer: Super Bowl Stories

As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college.   1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »

Schieffer Media Insights Lab Offers Digital Analysis Tools

The Bob Schieffer College of Communication will display the features of its new  Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South 165. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital… Read more »

Running the Numbers: Following the Data Flow of Frog Football

Coming off a historic season, the Horned Frogs are likely to command both the football field and the social media world this year. Our new Schieffer Media Insights Lab is poised to make sense of the thousands of trends and topics football watchers will be seeing on social media. The Frogs kick off their season… Read more »