As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college. 1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »
News Category: Schieffer Media Insights Lab
Media Insights (Taylor’s Version): What Big Data Can Tell Us About Fan Interaction on Social Media
To celebrate the release of “1989 (Taylor’s Version)”, we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies, about Taylor Swift and big data. Ledbetter tells the story of when he first became interested in Swift’s music around 2009, listening to “Love Story” on the radio, driving down the street… Read more »
Schieffer Media Insights Lab Offers Digital Analysis Tools
The Bob Schieffer College of Communication will display the features of its new Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South 165. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital… Read more »
Running the Numbers: Following the Data Flow of Frog Football
Coming off a historic season, the Horned Frogs are likely to command both the football field and the social media world this year. Our new Schieffer Media Insights Lab is poised to make sense of the thousands of trends and topics football watchers will be seeing on social media. The Frogs kick off their season… Read more »