Early in 2023, OpenAI disrupted the lives and work of millions of people worldwide when it released ChatGPT, its generative artificial intelligence program. Since its introduction, ChatGPT and generative AI have changed the workforce and culture. We spoke with faculty across the college to see how they are implementing AI in the classroom. #1: AI… Read more »
News
Bob Schieffer is (Fort) Worth It
Fort Worth rarely gets the love it deserves. Recently, Cowtown became a wow-town when Netflix’s Girls5eva premiered its third season with the titular episode, “Fort Worth.” Struggling to get their act together, girls5eva wrote a song about Fort Worth, complete with a Google search worth of knowledge about our beloved hometown. Mentions of Fort Worth… Read more »
Schieffer College Hosts a Discussion on Native American and Indigenous Representation in Media
Join the Schieffer College for a discussion with former principal Chief of the Osage Nation, Jim Gray, about media representation, storytelling and Osage Nation at 6:30 p.m. March 21 in Moudy North 141. Lead by Haylee Chiariello ’24, president of the Native and Indigenous Student Association and Schieffer dean’s ambassador, and hosted by Schieffer College’s… Read more »
5 Things @ TCU Schieffer: Super Bowl Stories
As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college. 1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »
It’s Officially Christmas: Faculty Experts Discuss Nostalgia in Holiday Advertising
For many of us, the holidays bring familiar sights and sounds throughout the season. From music and movies to sparkling trees and family traditions, the holiday season brings back memories of the past, which we also see in advertising. Nostalgia in advertising isn’t new; it isn’t even particularly unique. But something about holiday advertising draws… Read more »
FTDM Launches Film Collective in a Splash of Pink
Schieffer College’s Film, Television & Digital Media (FTDM) department launched their new FTDM Film Collective series this fall. The series aims to foster a more vibrant film community on TCU’s campus, and expose students to films that showcase a wide range of representations, voices, visions and viewpoints in contemporary cinema. The Film Collective is organized… Read more »
A Night of Celebration: Symposium Brings Bob Schieffer to Campus for 10-year
To celebrate 10 years as a named college, the Bob Schieffer College of Communication brought back the ever-popular Schieffer Symposium on the News for one night only. Namesake Bob Schieffer ’59 interviewed a panel of national journalists: Peter Baker, chief White House correspondent for The New York Times; Margaret Brennan, moderator of “Face the Nation”… Read more »
Celebrating 150 Years of Empowering Voices: A Digital Timeline of the Study of Communication at TCU
The Bob Schieffer College of Communication marks its 10th anniversary as a named college by digging 150 years into its past. From the founding of TCU, communication has been an integral part of students’ education, and a new Schieffer College digital timeline connects the dots of that communication education over the years. Schieffer’s timeline shows… Read more »
Bob Schieffer Announces Panel of National Journalists for Schieffer Symposium
Bob Schieffer ’59 announced five panelists for next week’s Schieffer Symposium on the News at TCU. Schieffer’s panelists are: Peter Baker, chief White House correspondent for The New York Times. He has covered five U.S. presidencies, from Bill Clinton to Joe Biden. He spent 20 years as a Washington Post reporter. Margaret Brennan, moderator of… Read more »
Media Insights (Taylor’s Version): What Big Data Can Tell Us About Fan Interaction on Social Media
To celebrate the release of “1989 (Taylor’s Version)”, we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies, about Taylor Swift and big data. Ledbetter tells the story of when he first became interested in Swift’s music around 2009, listening to “Love Story” on the radio, driving down the street… Read more »