When Taylor Swift’s “Life of a Showgirl” dropped at midnight, Andrew Ledbetter was queued up to listen. His takeaways are not a review but a continuation of ongoing research. The professor and chair of communication studies at the Bob Schieffer College of Communication at Texas Christian University, who has studied the cultural and communication phenomena… Read more »
News Category: Communication Studies
Schieffer Faculty Awarded Competitive Grants to Explore Communication in a Rapidly Changing World
From e-cigarette use to artificial intelligence, faculty in the Bob Schieffer College of Communication are asking timely questions—and securing competitive research funding to help answer them. This semester alone, Schieffer researchers across communication studies, journalism and strategic communication have earned more than half a million dollars in external grants to support their work. These awards… Read more »
5 Things @TCUSchieffer: How YouTube Has Transformed Communication
This year marks 20 years since YouTube launched, changing how we create, share and consume media. From reimagining journalism to reshaping our relationships and storytelling methods, YouTube continues to influence how we understand media. Schieffer College faculty share five key ways the platform has changed communication over the past two decades. 1. YouTube has made… Read more »
Rooting for The Schieffs: From Fantasy Football to Friendship
It started with a simple goal. “I kept looking for a league to join, but the ones I found were all off-campus and took themselves very seriously,” said Steve Levering, strategic communication instructor and founder of The Schieffs fantasy football league. “I wanted something more casual and to include my work friends.” So, Levering gathered… Read more »
Craig Felner: Using His TCU Education as a Platform for Success
By Anna Clay, Schieffer Associate 2024 Craig Felner is a dedicated alumnus and active supporter of both TCU and the Bob Schieffer College of Communication. Tell me about yourself. I grew up in Spring, Texas, a suburb north of Houston near The Woodlands. I initially considered staying close to home and even thought about playing… Read more »
5 Things @ TCU Schieffer: Super Bowl Stories
As you get ready for the Super Bowl LVIII this weekend, look at some of our Super Bowl-inspired stories from around the college. 1. FTDM Instructor Shares Secret to Super Bowl Success How is it that the Super Bowl continues to be one of the biggest events in television as streaming services become global… Read more »
Celebrating 150 Years of Empowering Voices: A Digital Timeline of the Study of Communication at TCU
The Bob Schieffer College of Communication marks its 10th anniversary as a named college by digging 150 years into its past. From the founding of TCU, communication has been an integral part of students’ education, and a new Schieffer College digital timeline connects the dots of that communication education over the years. Schieffer’s timeline shows that… Read more »
Media Insights (Taylor’s Version): What Big Data Can Tell Us About Fan Interaction on Social Media
To celebrate the release of “1989 (Taylor’s Version)”, we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies, about Taylor Swift and big data. Ledbetter tells the story of when he first became interested in Swift’s music around 2009, listening to “Love Story” on the radio, driving down the street… Read more »
Communication Studies (Taylor’s Version)
Andrew Ledbetter Talks Taylor Swift, Storytelling and the Invisible String to Communication Theory To celebrate the release of “1989 (Taylor’s Version),” we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies (and self-proclaimed Swiftie), about Taylor Swift and how her work ties in to communication theory. More than a musician,… Read more »
Paul Schrodt Wins Chancellor’s Award for Distinguished Achievement as a Teacher and Scholar
The Bob Schieffer College of Communication is proud to recognize Paul Schrodt, Ph.D., as the recipient of the 2023 Chancellor’s Award for Distinguished Achievement as a Teacher and Scholar. Dr. Schrodt, the Philip J. and Cheryl C. Burguieres Professor of Communication Studies, exemplifies the teacher-scholar model. He attributes his love for his students and TCU… Read more »