The Schieffer College team won first place in the American Advertising Federation’s District 10 National Student Advertising Competition #1.
They now advance to the semi-finals, where they will compete for one of eight spots at the finals. This is Schieffer College’s second first-place win at the district level.
Team members Rafaela Alban, Hugh Londrey, Alice Mansour, Marianne Sikaffy and Micaela Viacava were led by first-time advisor Instructor Duke Greenhill with support from Instructor II Steve Levering.
“We’re so proud of the students, who earned this honor entirely on their own with the boldness and fearlessness of their winning big idea,” Greenhill and Levering said in an e-mail.
NSAC is a college advertising competition that provides college students the real-world experience of creating a strategic advertising and media campaign for a corporate client. Students develop a strategic communication plan for a national brand and pitch their work to advertising professionals at the district, semi-final and national levels.