Strategic Communication Students Honored for MMIW Awareness Campaign

Strategic Communication students in Broc Spears’ Campaigns class present Night 2 Reflect, their campaign that aims to raise awareness of missing and murdered indigenous women.

Strategic Communication students received an honorable mention at Invent2Prevent, a national student competition aimed at raising awareness about targeted violence.

Night 2 Reflect, created by students in Broc Sears’ Campaigns class, focuses on stopping targeted violence against and bringing awareness of missing and murdered indigenous women.

The winning team is made up of team leader Jessica Badham, assistant team leader Cassie Noyd, Crystal Avelar, Avery Bodkin, Kelsey Cottrell, Elizabeth Grant, Virginia Grant, Katie Harris, Keesler Lawrence, Chloe Mantle, Alexis McKee, Madison Obregon, David Windsor and Matt Winnek.

“These folks rocked a very rigorous and demanding challenge not only rising to the occasion with a thoroughly researched and innovative campaign,” said Sears, an assistant professor of professional practice, “but also establishing a working relationship with members of MMIW Texas Rematriate that thoughtfully and respectfully included their values and needs.”

MMIW of Texas Rematriate is a Dallas-based organization helps native and indigenous people searching for their relatives.

Dr. Scott Langston, TCU’s liaison to the Native American and Indigenous People, congratulated the team in an email to Sears.

“You and your students took on an extremely important topic—Missing and Murdered Indigenous Women—and presented it in a thoughtful and respectful way that helped raise awareness regarding this crisis. I’m glad you have been recognized with this fine honor,” Langston wrote.

TCU competed against 26 other schools. The top three spots went to Johns Hopkins, Wright State and Xavier universities.