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Roxo Scores Earned Media for Cook Children’s Health Care System

Roxo Agency team members created and distributed a press release increasing awareness around National Prescription Drug Take Back Day for client Cook Children’s Health Care System. Cook Children’s JOY Campaign is a suicide prevention initiative aiming to foster resilience, provide resources to struggling families, and encourage children that there is “hope today for joy tomorrow.”… Read more »

Senior Outlines How Roxo Agency Prepared Her for the Real World

A young white woman with long curly blonde hair wearing a red jacket smiles at the camera.

In an article for PR Daily, “6 ways the student-run agency prepares future PR pros,” Mackenzi Abbott outlines how instrumental TCU’s Roxo Agency has been in preparing her for the real world. Earning real experience in an agency as a student is an irreplaceable experience. Her stance is shared by many other student leaders in… Read more »

Schieffer Senior Spotlight: Ella Canfield ’21

A headshot of TCU strategic communication major Ella Canfield.

Ella Canfield, senior strategic communication major from Mason, Texas, is set to walk the stage at graduation in December 2021. In addition to that big achievement, the seventh-generation Masonite is on a special mission to benefit her hometown through her internship with the Mason County Historical Commission. In early February 2021, an arsonist set off… Read more »

Event Honoring the Late Doug Newsom Scheduled For Nov. 11

A photo of Doug Newsom standing in her office in Moudy South in 2009.

The Strategic Communication department has planned a tribute event honoring the late Douglas Ann Newsom from 6:30 to 7:30 p.m. (CST) Thursday, Nov. 11, 2021, in the Robert Carr Chapel at TCU. Newsom, professor emerita, taught at TCU for more than 40 years, leaving a lasting impact on all who knew her. You can read more… Read more »

Strategic Communication’s Social Media Class Prepares Students for Managing Online Reputations Effectively

A Schieffer College-themed Instagram post shared by TCU student Lucy Long.

This semester, strategic communication students in associate professor Guy Golan’s special topics course on social media are exploring emerging digital media and their influence on public relations and advertising practices and research, and gaining the analytical skills necessary to create, evaluate and execute social media campaigns. Along the way, students are learning how to build… Read more »

Summer Internship Spotlight: Matt Sunthimer

Student Matt Sunthimer ’22, of McKinney, Texas, is interning this summer at MindHandle, an advertising agency in Dallas. Sunthimer, a strategic communication major with minors in studio art and general business, works as a content creator at the agency. He captures photos and videos at client shoots and even creates GIFs. His schedule is fluid,… Read more »

TCU Team Places Second in the National Student Advertising Competition

A screenshot from Zoom of all of the TCU NSAC members and their advisor, Wendy Macias, smiling and holding up the Frog sign.

TCU’s team placed second in this year’s American Advertising Federation’s National Student Advertising Competition. The team advanced to the finals after winning the semi-finals competition in April. TCU students have actively participated in NSAC since 2000 and placed several times at the district level, but never higher than fourth at the national level, until this… Read more »

Professor Invited to Speak About Crisis Communication

A headshot of Amiso George, professor of strategic communication at TCU.

Amiso George, professor of strategic communication, has been invited to speak at two international forums this summer and one national conference in the fall. The organizations reached out after George, a faculty expert on crisis communication, appeared in a recent Insider Higher Ed article about managing crisis communications in the COVID-19 era. On June 16,… Read more »

Remembering Douglas Ann Newsom

A photo of Doug Newsom standing in her office in Moudy South in 2009.

Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, Professor Emerita Bob Schieffer College of Communication The TCU Bob Schieffer College of Communication mourns the death of Dr. Douglas Ann Newsom, professor emerita, who died in Fort Worth, Texas, on May 24, 2021. Her Background Douglas Newsom earned her bachelor’s degrees and master’s degree in journalism from… Read more »

Roxo Members Reflect on One-Year Anniversary of COVID-19

A group of Roxo members work on their laptops in the Roxo classroom.

A year after being sent home mid-semester, members of Roxo, TCU’s student-run advertising and public relations agency, open up about the challenges and growth they have experienced and ultimately how creativity has the power to heal. The impacts of COVID-19 have had a strong grip on the education system. In one year, students all over… Read more »