Main Content


Advertising Experts Grade Taylor Swift’s Creative Strategy

Taylor Swift and her team have been thinking creatively to promote her newest album, “The Tortured Poets Department.” Across a variety of communication channels, Swift and her team have hyped the album launch by painting a QR code mural with YouTube Shorts in Chicago, enhancing her Instagram profile, opening “The Tortured Poets Department Library” pop-up… Read more »

Strategic Communication Students Honored for MMIW Awareness Campaign

Strategic Communication students received an honorable mention at Invent2Prevent, a national student competition aimed at raising awareness about targeted violence. Night 2 Reflect, created by students in Broc Sears’ Campaigns class, focuses on stopping targeted violence against and bringing awareness of missing and murdered indigenous women. The winning team is made up of team leader… Read more »

13th Annual NPCC Focuses on ‘Reigniting the Mission’

Four people pose together in front of a digital screen in a conference room. The text on the screen reads " T C U nonprofit communicators conference. Reigniting the mission. 13th annual. May 19, 2023. Dee J Kelly Center. Hashtag T C U N P C C 23

“Who are you? What is your ‘why?’” Byron Sanders, president and CEO, posed these questions to the 140 attendees at the 2023 TCU Nonprofit Communicators Conference on May 19. “Stories are the things that connect us. Stories are the things that move us,” he said. “Charts display things. Data is important because you have to… Read more »

STCO NSAC Team Wins First Place at District, Advances to Semifinals

A group of students and two faculty hold up the horned frog hand sign and pose with a clear glass award.

The Schieffer College team won first place in the American Advertising Federation’s District 10 National Student Advertising Competition #1. They now advance to the semi-finals, where they will compete for one of eight spots at the finals. This is Schieffer College’s second first-place win at the district level. Team members Rafaela Alban, Hugh Londrey, Alice… Read more »

5 Things @TCUSchieffer: Super Bowl Ads — The Best Part of the Game

Every year, millions of people sit down on a Sunday afternoon in February to watch the biggest game in football, the Super Bowl. Even those who are not sports enthusiasts, join in for this once-a-year televised event that has grown from a celebration of the best in American football to an over-three-hour event where your… Read more »

Duke Greenhill Speaks About the Power of Storytelling

Headshot of Duke Greenhill

Storytelling is at the core of what we teach at Schieffer College. Everything we create tells a story about who we are and what we represent. The power of effective communication starts with storytelling. Duke Greenhill, M.F.A., instructor in the Department of Strategic Communication, was featured in Madeworthy Magazine talking about harnessing the power of… Read more »

The Power of Listening: Community Engages in Candid Conversation on TCU Campus

A group photo of Kristie Bunton, Jacque Lambiase, Catherine Coleman, Julie O’Neil and Amiso George.

A cold wind blew throughout the quiet campus days before students returned from winter break, but that didn’t stop the almost 150 community members from making their way to the Dee J. Kelly Center to experience the power of listening. Fueled by coffee and facilitated by Jacqueline Lambiase, Ph.D., professor of Strategic Communication, community members… Read more »

Guy Golan speaks about Social Media Literacy and Understanding

A headshot of Guy Golan, associate professor of strategic communication at TCU.

Media literacy is important to understand in the age of social media. In a world where information can be shared with the click of a button, it is hard to understand the impact of what is shared and how people share it. Guy Golan, Ph.D., associate professor in the Department of Strategic Communication, recently spoke… Read more »