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Faculty Awarded Grant to Study City of Fort Worth’s Efforts to Listen

A photo collage of Drs. Ashley English, Jacque Lambiase and Julie O'Neil, faculty in the Schieffer College.

The Arthur W. Page Center for Integrity in Public Communication has awarded a 2020 Page Center Research Grant to Drs. Ashley English, Jacqueline Lambiase and Julie O’Neil to study organizational listening. The three Strategic Communication faculty members will conduct research to examine the City of Fort Worth’s architecture of listening in its attempt to dialogue and engage with marginalized and diverse… Read more »

Oprah Interviews Strat Comm Instructor

Sarah Angle, an instructor in the Department of Strategic Communication and the faculty advisor for Roxo, was interviewed last Saturday by Oprah Winfrey during her virtual event, “Your Life in Focus: A Vision Forward — Live Virtual Experience,” inspired by her sold-out arena tour. In March, Angle wrote an article for Texas Observer about her feelings… Read more »

Roxo Launches Campaign to Promote Social Distancing

An Instagram post on the TCU Roxo account featuring a graphic used in their campaign to promote social distancing.

By Jenni Royston, News and Media Studies major, Class of 2020 During the coronavirus pandemic, social distancing has become an important factor in flattening the curve and students in Roxo, the TCU student-run advertising and public relations agency, has launched a social media campaign to promote social distancing. Their key insight is “COVID-19 decided today…. Read more »

Strategic Communication Students Build Cross-Cultural Connections

A photo of the skyline in Edinburgh, Scotland.

By Jenni Royston, News and Media Studies major, Class of 2020 Schieffer College students in the Strategic Communication department are traveling to Edinburgh, Scotland January 31 through February 5 to partner with HYPED, University of Edinburgh’s Hyperloop team, and enhance their communication for the Hyperloop project. During a study abroad trip last summer led by Dr. Lambiase, she… Read more »

TCU Strategic Communication Students Participate in Challenge for Emerging Leaders

  Four seniors from TCU’s Department of Strategic Communication participated along with 14 other public relations students in the fourth Challenge for Emerging Leaders, hosted by The Plank Center for Leadership in Public Relations, November 14-16. SMU hosted the event. With the overall goal of developing and inspiring emerging leaders, the Challenge is an intensive,… Read more »

MHMR Foundation Hires Roxo For Rebranding Services

Members of Roxo meet with their clients from the MHMR Foundation.

  By Desaray Hickombottom, Communication Studies major, Class of 2020 Roxo, TCU’s student run advertising and public relations agency, has recently partnered with the M H M R Foundation to rebrand the nonprofit. M H M R Foundation requested Roxo’s help with a two-phase task centered around increasing brand awareness of the foundation. “We started… Read more »

Strat Comm Major Uses Skills Learned in Class to Grow His Nonprofit

A photo submitted by TCU student Ryan Almusawi.

By Desaray Hickombottom, Communication Studies major, Class of 2020   “The numerous networking opportunities that come along with being a student in the Bob Schieffer College of Communication are tremendously helpful in spreading the word about our charity and recruiting other like-minded individuals that have a passion to serve,” says Ryan Almusawi, a sophomore strategic… Read more »

Strategic Communication Major Publishes Third Children’s Book

A photo of Liv Shin holding up her book, “Kendall: A Story of a Young Boy With Autism.”

By Desaray Hickombottom, Communication Studies major, Class of 2020 Liv Shin, a junior strategic communication major from Lake Oswego, Oregon, has already made her mark on TCU’s campus. Liv runs her own publication company, Shindig Publishing LLC, has published three children’s books, and won Top Diversity, Equity and Inclusion Submission at the 2019 Bob Schieffer… Read more »

Associate Professor Earns Best Research Paper Award

A photo of Dr. Jong-Hyuok Jung holding his research paper award.

Jong-Hyuok Jung, an associate professor of strategic communication, received the best research paper award at the Korean Advertising Society’s Global Colloquium in Seoul this summer. The title of the research paper he presented at the academic conference is, “A Study of Mobile Payment Service: U.S. Consumers Motivations and Intentions.” During his visit to Seoul, Jung… Read more »

Student Spotlight: Macy Thompson

A photo of Macy Thompson, a strategic communication major at TCU.

By Desaray Hickombottom, Communication Studies major, Class of 2020 From having a successful YouTube following to having sponsorships with Bed Bath & Beyond, Macy Thompson has made it known she’s a force to be reckoned with. Thompson, a sophomore strategic communication major from Santa Clarita, California, transferred to TCU this fall from San Diego State… Read more »