Taylor Swift’s Easter eggs may keep fans searching for clues, but behind the mystery is a carefully crafted marketing strategy. Sarah Angle, instructor II and faculty director for ROXO, recently joined ABC News to explain how Swift turns storytelling and audience engagement into an ongoing marketing experience. Angle pointed to the “gamification” behind Swift’s strategy,… Read more »
As the creator economy continues to transform the communications industry, colleges are adapting their curriculum to prepare students for careers in an increasingly digital world. In a recent World News Group article examining the rise of influencer-focused college courses, Guy Golan, professor of strategic communication at TCU, shared why influencer marketing has become an important… Read more »
Today’s students are navigating a world where it can feel like every grade, internship, social media post and career move must be perfect. They’re constantly comparing themselves to others, leaving little room for failure. Sarah Angle, instructor II and faculty adviser for ROXO in the department of strategic communication, sees that pressure firsthand. In her… Read more »
Guy Golan, professor of strategic communication, has received the John E. Hunter Award, the International Communication Association’s highest honor for excellence in meta-analysis scholarship. The award recognizes Golan’s co-authored study, “Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects,” which analyzed 39 experimental studies involving more than 13,700 participants. The… Read more »
As artificial intelligence continues to transform industries across the globe, students at Schieffer College are already preparing for the future of media, advertising and strategic communication. The strategic communication department launched an undergraduate special topics course this spring to explore how artificial intelligence is reshaping advertising, market research, content creation, recommendation algorithms and communication strategy. … Read more »
Our strategic communication department is earning national recognition at the 2026 American Academy of Advertising annual conference, with faculty selected to present research alongside leading scholars and industry professionals from across the country. Their inclusion reflects the strength of the department’s scholarship and its growing reputation within the field. From the impact of online communities… Read more »
Holidays like birthdays, anniversaries and Valentine’s Day come with high expectations. And sometimes, despite the best intentions, things don’t go as planned. Whether it’s a forgotten reservation, a misread gesture or a moment that simply falls flat, missing the mark can create tension in even the strongest relationships. Josh Bentley, associate professor and director of… Read more »
Call it a tailgate party. This year, by the time the commercials aired during the Super Bowl, many of them had already been viewed. Catherine Coleman, professor and chair of strategic communication, offered insight into the new trend and the timeless big game. With all the changes in media and television viewing habits, what keeps… Read more »
Students in Instructor Sarah Angle’s Strategic Communication Campaigns class spent the semester creating a research-based, strategically designed campaign to address infant mortality in Tarrant County. On Dec. 9, they presented their work to Fort Worth Mayor Mattie Parker and community partners from the North Texas Maternal Health Accelerator, an initiative between the Anne Burnett Marion… Read more »
Creativity has always been at the center of who John Walls ‘05 is. As a kid, he was hooked from the moment he opened his first LEGO pirate set, sails and cannons included. That early passion came full circle in summer 2025 when Walls, who goes by brickbuilderjohn on Instagram, took the national stage as… Read more »
