Storytelling is at the core of what we teach at Schieffer College. Everything we create tells a story about who we are and what we represent. The power of effective communication starts with storytelling. Duke Greenhill, M.F.A., instructor in the Department of Strategic Communication, was featured in Madeworthy Magazine talking about harnessing the power of… Read more »
A cold wind blew throughout the quiet campus days before students returned from winter break, but that didn’t stop the almost 150 community members from making their way to the Dee J. Kelly Center to experience the power of listening. Fueled by coffee and facilitated by Jacqueline Lambiase, Ph.D., professor of Strategic Communication, community members… Read more »
Media literacy is important to understand in the age of social media. In a world where information can be shared with the click of a button, it is hard to understand the impact of what is shared and how people share it. Guy Golan, Ph.D., associate professor in the Department of Strategic Communication, recently spoke… Read more »
The Department of Strategic Communication introduced a new event this semester for incoming majors, The Strat Comm Gathering. Held off campus at the Amon Carter Event Center at the Lena Pope Home, students learned more about the department, talked about the importance of community engagement and networked with alumni. The event also introduced students to… Read more »
How can advertising be a force for social good? Just ask our department chair, Dr. Catherine Coleman! Dr. Coleman and co-author Dr. Linda Tuncay Zayer, of Loyola University in Chicago, were invited to HEC Paris, one of the world’s top-ranked business schools, to present their current research on the transformative potential of advertising in pursuit of… Read more »
The TCU Nonprofit Communicators Conference returns in person Friday for the first time since 2019. This year’s conference – which offers two morning workshops, a luncheon keynote and a networking session – will focus on “Listening: A Strategy, A Value, and A Tool for Transformation.” The annual event is open to any nonprofit communicators “looking… Read more »
Strategic Communication professor Amiso George will travel to Kyrgyzstan this month on a Fulbright Global Scholar Fellowship. She was awarded the fellowship in 2020, but the COVID-19 pandemic postponed her travels. She will complete an abbreviated fellowship from May to August at the American University of Central Asia in Bishkek, where she will teach a… Read more »
Name: Kynnedi Rone Degree: Strategic Communication (minors in psychology and honors) Why I chose to attend TCU: The energy was infectious! It felt like a place where I was bound to find endless amounts of new opportunities. Involvement at TCU: Founding the women’s club basketball team here at TCU has provided me with so many… Read more »
Our Roxo agency this spring is celebrating 10 years of history and client work with strategic communication students and its client community. The agency has grown from employing a dozen students to nearly 30 each semester. The unique, student-driven, full-service advertising and public relations agency has taught, employed and prepared approximately 400 students in the… Read more »
Roxo is celebrating 10 years of history and client work with past Roxstars and its client community at a special event this month. The “Decade of Difference” celebration for students, alumni, staff, clients and friends will take place from 6-8 p.m. Wednesday, March 16 at the Hyatt Place Hotel Lot 12 Rooftop Patio. The agency… Read more »
