The Department of Strategic Communication introduced a new event this semester for incoming majors, The Strat Comm Gathering. Held off campus at the Amon Carter Event Center at the Lena Pope Home, students learned more about the department, talked about the importance of community engagement and networked with alumni. The event also introduced students to… Read more »
How can advertising be a force for social good? Just ask our department chair, Dr. Catherine Coleman! Dr. Coleman and co-author Dr. Linda Tuncay Zayer, of Loyola University in Chicago, were invited to HEC Paris, one of the world’s top-ranked business schools, to present their current research on the transformative potential of advertising in pursuit of… Read more »
The TCU Nonprofit Communicators Conference returns in person Friday for the first time since 2019. This year’s conference – which offers two morning workshops, a luncheon keynote and a networking session – will focus on “Listening: A Strategy, A Value, and A Tool for Transformation.” The annual event is open to any nonprofit communicators “looking… Read more »
Strategic Communication professor Amiso George will travel to Kyrgyzstan this month on a Fulbright Global Scholar Fellowship. She was awarded the fellowship in 2020, but the COVID-19 pandemic postponed her travels. She will complete an abbreviated fellowship from May to August at the American University of Central Asia in Bishkek, where she will teach a… Read more »
Name: Kynnedi Rone Degree: Strategic Communication (minors in psychology and honors) Why I chose to attend TCU: The energy was infectious! It felt like a place where I was bound to find endless amounts of new opportunities. Involvement at TCU: Founding the women’s club basketball team here at TCU has provided me with so many… Read more »
Our Roxo agency this spring is celebrating 10 years of history and client work with strategic communication students and its client community. The agency has grown from employing a dozen students to nearly 30 each semester. The unique, student-driven, full-service advertising and public relations agency has taught, employed and prepared approximately 400 students in the… Read more »
Roxo is celebrating 10 years of history and client work with past Roxstars and its client community at a special event this month. The “Decade of Difference” celebration for students, alumni, staff, clients and friends will take place from 6-8 p.m. Wednesday, March 16 at the Hyatt Place Hotel Lot 12 Rooftop Patio. The agency… Read more »
Roxo Agency team members created and distributed a press release increasing awareness around National Prescription Drug Take Back Day for client Cook Children’s Health Care System. Cook Children’s JOY Campaign is a suicide prevention initiative aiming to foster resilience, provide resources to struggling families, and encourage children that there is “hope today for joy tomorrow.”… Read more »
In an article for PR Daily, “6 ways the student-run agency prepares future PR pros,” Mackenzi Abbott outlines how instrumental TCU’s Roxo Agency has been in preparing her for the real world. Earning real experience in an agency as a student is an irreplaceable experience. Her stance is shared by many other student leaders in… Read more »
Ella Canfield, senior strategic communication major from Mason, Texas, is set to walk the stage at graduation in December 2021. In addition to that big achievement, the seventh-generation Masonite is on a special mission to benefit her hometown through her internship with the Mason County Historical Commission. In early February 2021, an arsonist set off… Read more »
