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TCU Team Places Second in the National Student Advertising Competition

A screenshot from Zoom of all of the TCU NSAC members and their advisor, Wendy Macias, smiling and holding up the Frog sign.

TCU’s team placed second in this year’s American Advertising Federation’s National Student Advertising Competition. The team advanced to the finals after winning the semi-finals competition in April. As they announced the second place winner, the panel of judges commended the all-female team for their “super thorough research that led to some really amazing audience insights.”… Read more »

Professor Invited to Speak About Crisis Communication

Amiso George, professor of strategic communication, has been invited to speak at two international forums this summer and one national conference in the fall. The organizations reached out after George, a faculty expert on crisis communication, appeared in a recent Insider Higher Ed article about managing crisis communications in the COVID-19 era. On June 16,… Read more »

Remembering Douglas Ann Newsom

A photo of Doug Newsom standing in her office in Moudy South in 2009.

Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, Professor Emerita Bob Schieffer College of Communication The TCU Bob Schieffer College of Communication mourns the death of Dr. Douglas Ann Newsom, professor emerita, who died in Fort Worth, Texas, on May 24, 2021. Her Background Douglas Newsom earned her bachelor’s degrees and master’s degree in journalism from… Read more »

Roxo Members Reflect on One-Year Anniversary of COVID-19

A group of Roxo members work on their laptops in the Roxo classroom.

A year after being sent home mid-semester, members of Roxo, TCU’s student-run advertising and public relations agency, open up about the challenges and growth they have experienced and ultimately how creativity has the power to heal. The impacts of COVID-19 have had a strong grip on the education system. In one year, students all over… Read more »

Catching Up With Nicholas Olivier, M.S. ’12

Name: Nicholas Olivier, APR Degree: M.S. Advertising/Public Relations Job: Public Information Specialist, Round Rock Police Department What are some of your main job responsibilities as a public information specialist for the Round Rock Police Department? My main duties include media relations, social media and internal communications. I write and host an internal video briefing for… Read more »

TCU NSAC Team Advances to Semifinals

A screenshot from Zoom of all of the NSAC team members and their advisor.

The Schieffer College team competes this weekend in the American Advertising Federation’s 2021 National Student Advertising Competition semifinals. It’s the first time in 10 years our team has won its district. Additionally, the team won best media plan for their bold campaign. NSAC is a college advertising competition that provides college students the real-world experience… Read more »

Roxo Promotes Fort Worth’s First Mental Health Weekend

A graphic advertising the days and times the Fort Worth fitness studios are offering classes to support The Jordan Elizabeth Harris Foundation.

“You’re worth it.” This is the message that Fort Worth fitness studios, The Jordan Elizabeth Harris Foundation and Roxo Agency are rallying around in support of physical and emotional wellness. From April 15 through 17, these organizations are partnering to raise awareness about mental health in our community. There are nine Fort Worth fitness classes… Read more »

Student Wins Texas’ Oldest Oratorical Contest

A screenshot of Vivian Noyd delivering her speech during the 2021 Battle of Flowers Oratorical Contest.

For the second year in a row, a TCU student has won the Battle of Flowers Oratorical Contest. Vivian Noyd, a senior strategic communication major from Wenatchee, Washington, placed first in Texas’ oldest oratorical contest held virtually on February 26. The other TCU student competitor was Cage Sawyers, a senior interdisciplinary inquiry major, who placed… Read more »

Roxo Wins Three ADDY Awards

The logo for Roxo, TCU's student ad and PR agency.

On Thursday, March 4, the Fort Worth chapter of the American Advertising Federation virtually held its annual advertising gala, knowns as the ADDYs. The judges selected three of Roxo’s submissions as bronze winners in the student category. The student-run advertising and public relations agency’s award-winning work was created for Southside Preservation Hall, Juggle and Arts… Read more »

Roxo Receives National Recognition as PRSSA Affiliate

After an extensive application process, Roxo, the student-run agency, has been selected to be nationally affiliated with Public Relations Student Society of America. PRSSA​ is a student organization with over 100 university chapters. Its mission is to advance the PR profession and its future professionals; however, only those of the upper-tier are selected to be nationally… Read more »