Our strategic communication department is earning national recognition at the 2026 American Academy of Advertising annual conference, with faculty selected to present research alongside leading scholars and industry professionals from across the country. Their inclusion reflects the strength of the department’s scholarship and its growing reputation within the field.
From the impact of online communities and evolving media landscapes to questions of representation, culture and emerging technologies like AI. These presentations showcase the range and impact of faculty expertise. Together, they highlight Schieffer College’s continued influence in advancing meaningful conversations and shaping the future of advertising and strategic communication.
Catherine Coleman, Chair of Strategic Communication and Professor
Catherine Coleman, Professor and Department Chair
Special Topic Session: Charting an Agenda for Impact Amid New Challenges to Advertising
Special Topic Session: Advertising in the Age of Online Communities: Strategies, Challenges, and Opportunities
Guy Golan, Associate Professor
Guy Golan, Associate Professor
Session Title: Social Representation in Advertising
Presentation: Empowering or Alienating? Investigating Older Female Consumers’ Responses to Advertising Featuring Older vs. Younger Female Models Through the Lens of Social Identity Theory
Yoon (Seo Yoon) Lee, Assistant Professor
Yoon (Seo Yoon) Lee, Assistant Professor
Session Title: AI Literacy and Advertising
Presentation Title: From Black Box to Glass Box:The Moderating Role of AI Literacy on the Political Matching Effect
Eunseon Kwon, Associate Professor
Eunseon Kwon, Associate Professor
Session Title: Cultural Contexts in Advertising
Presentation Title: Family and Individual Consent in an AI-Generated Celeb Ad: A Comparison Between the United States and Brazil Beyond National Culture: How Individuals’ Uncertainty Avoidance and Social Relationship Motivations Drive Electronic Word-of-Mouth (eWOM) on Social Media
Jong-Hyuok Jung, Associate Professor
Jong-Hyuok Jung, Associate Professor
Session Title: Cultural Contexts in Advertising
Presentation Title: Family and Individual Consent in an AI-Generated Celeb Ad: A Comparison Between the United States and Brazil Beyond National Culture: How Individuals’ Uncertainty Avoidance and Social Relationship Motivations Drive Electronic Word-of-Mouth (eWOM) on Social Media
Nah Ray Han, Assistant Professor
Session Title: Cultural Contexts in Advertising
Presentation Title: Family and Individual Consent in an AI-Generated Celeb Ad: A Comparison Between the United States and Brazil Beyond National Culture: How Individuals’ Uncertainty Avoidance and Social Relationship Motivations Drive Electronic Word-of-Mouth (eWOM) on Social Media
Session Title: Gender Issues in Advertising
Presentation Title: Seeing Herself in the Ad? Feminist Perspectives and Self-Congruity Responses to Sexual Appeals of Thin versus Plus-Size Models
Weizi Liu, Assistant Professor & Royal Shrestha, M.S. of Strategic Communication ‘25
Session Title: AI Literacy and Advertising
Presentation: The ‘’ChatGPT Effect?” Exploring AI-Assisted Creative Process in Strategic Communication