Degree Requirements
The Bachelor of Science with a major in strategic communication requires 124 hours with 40 hours in strategic communication. All strategic communication majors must:
- have a combined 2.5 GPA and must have completed MATH 10043 Elementary Statistics or INSC 20153 Statistical Analysis (or equivalent) with a C- or higher before enrolling in other required courses for the major; and
- complete the two gateway courses— STCO 23113 Advertising and STCO 23123 Public Relations—with a C (2.0) or higher;
- complete the other required courses listed in the table below.
No course applied to the student’s major or associated requirement may be taken on a pass/no-credit basis. All skills courses must be taken sequentially. A minor or second major in a discipline selected by the student and approved by a strategic communication adviser must be completed. Students must fulfill the requirements as prescribed by the department in which the minor or second major is taken. As an alternative, an area of emphasis consisting of 18 hours in a discipline selected by the student and approved by a strategic communication adviser may be completed.
Required Courses for Strategic Communication Majors
STCO 11103 | Writing and Editing |
STCO 16103 | Diversity |
STCO 23113 | Advertising |
STCO 23123 | Public Relations |
STCO 32403 | Design |
STCO 35503 | Research |
One from | STCO 45413 Channel Planning STCO 47533 Case Study |
One from | STCO 46403 Law STCO 47403 Ethics |
One from | STCO 31423 Strategic Writing STCO 35413 Creative Strategy STCO 36403 Digital Storytelling STCO 41423 Feature Writing |
STCO 40901 | Senior Seminar |
One from | STCO 48833 Campaigns STCO 48813 Ad Competition STCO 48823 PR Competition |
Plus 9 hours of | STCO electives |
For more information, visit the Undergraduate Catalog.