Master’s in Strategic Communication

Josh Bentley

Associate Professor and Director of Graduate Studies

Selected Academic Publications and Presentations

• Bentley, J. M. (2018). What counts as an apology? Exploring stakeholder perceptions in a hypothetical organizational crisis. Management Communication Quarterly, 32(2), 202-232.
• Bentley, J. M., Oostman, K. R., & Shah, S. F. A. (2018). We’re sorry but it’s not our fault: Organizational apologies in ambiguous crisis situations. Journal of Contingencies and Crisis Management, 26(1), 138-149.
• Yang, A., & Bentley, J. (2017). A balance theory approach to stakeholder network and apology strategy. Public Relations Review, 43(2), 267-277.
• Bentley, J. M., White, J. M., Weiss, D., & Shields, J. D. (2016). Teaching integrated marketing communication campaigns. Teaching Journalism and Mass Communication, 6(1), 18-35.
• Bentley, J. M. (2015). Shifting identification: A theory of apologies and pseudo-apologies. Public Relations Review, 41(1) 22-29.

Previous Experience

• Assistant professor at the University of New Mexico.
• Morning show host and production director radio stations in Alabama, Arkansas and Oklahoma.

Honors & Awards

• Top Faculty Paper, National Communication Association (Public Relations Division)
• Top Poster, Association for Education in Journalism and Mass Communication (Public Relations Division)
• Top Student Paper, National Communication Association (Public Relations Division
• Top Student Paper, Association for Education in Journalism and Mass Communication (Religion and Media Interest Group)
• Third Place Faculty Paper, Association for Education in Journalism and Mass Communication (Public Relations Division)

Professional Affiliations and Associations

• National Communication Association
• Association for Education in Journalism and Mass Communication

Catherine Coleman

Chair of Strategic Communication and Professor

Selected Academic Publications and Presentations

• Journal of Public Policy & Marketing, “Gender Justice and the Market: A Transformative Consumer Research Perspective.”
• Journal of Advertising, “Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?”
• “Justice in Injustice, Power in Vulnerability: The Dialogical Potential of The Uncondemned.” in Consumer Vulnerability: Conditions, Contexts and Characteristics
• Journal of Popular Culture, “Starving for Diversity: Ideological Implications of Race Representations in Hunger Games.”
• Journal of Marketing Management, “Poverty in Consumer Culture: Towards a Transformative Social Representation.”
• Consumption, Markets & Culture, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality, and Authenticity.”
• “Construction of Consumer Vulnerability by Gender and Ethics of Empowerment,”  Gender, Culture, and Consumer Behavior
• Presented research to the Association for Consumer Research; Consumer Culture Theory Conference; Gender, Marketing and Consumer Behavior Conference; Macromarketing Conference; American Advertising Association Conference; Transformative Consumer Research Conference; and the European Association for Consumer Research Conference
• Journal of Public Policy & Marketing, “Gender Justice and the Market: A Transformative Consumer Research Perspective.”
• Journal of Advertising, “Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?”
• “Justice in Injustice, Power in Vulnerability: The Dialogical Potential of The Uncondemned.” in Consumer Vulnerability: Conditions, Contexts and Characteristics
• Journal of Popular Culture, “Starving for Diversity: Ideological Implications of Race Representations in Hunger Games.”
• Journal of Marketing Management, “Poverty in Consumer Culture: Towards a Transformative Social Representation.”
• Consumption, Markets & Culture, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality, and Authenticity.”
• “Construction of Consumer Vulnerability by Gender and Ethics of Empowerment,”  Gender, Culture, and Consumer Behavior
• Presented research to the Association for Consumer Research; Consumer Culture Theory Conference; Gender, Marketing and Consumer Behavior Conference; Macromarketing Conference; American Advertising Association Conference; Transformative Consumer Research Conference; and the European Association for Consumer Research Conference

Previous Experience

• University of Illinois, Department of Advertising
• Loyola University in Chicago
• Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA)
• Consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies
• Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.
• University of Illinois, Department of Advertising
• Loyola University in Chicago
• Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA)
• Consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies
• Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.

Honors & Awards

• Distinguished Visiting Scholar, School of Management (Marketing Group), Royal Holloway, University of London.
• Dean’s Research Grant Award, The Bob Schieffer College of Communication, TCU
• Coleman Fellow, Entrepreneurship
• Sheth Initiative on Vulnerable Consumers Research Grant
• Best Paper Award (Honorable Mention), Consumption, Markets & Culture
• Top Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
• Top Six Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
• American Association of University Women Dissertation Completion Fellowship
• James Webb Young Fund
• Verdell Frazier Award for Women
• Dean’s Research & Creativity Award, TCU.
• Distinguished Visiting Scholar, School of Management (Marketing Group), Royal Holloway, University of London.
• Dean’s Research Grant Award, The Bob Schieffer College of Communication, TCU
• Coleman Fellow, Entrepreneurship
• Sheth Initiative on Vulnerable Consumers Research Grant
• Best Paper Award (Honorable Mention), Consumption, Markets & Culture
• Top Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
• Top Six Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
• American Association of University Women Dissertation Completion Fellowship
• James Webb Young Fund
• Verdell Frazier Award for Women

Professional Affiliations and Associations

• Association for Consumer Research
• Consumer Culture Theory Consortium
• Macromarketing Society
• American Advertising Association
• Association for Consumer Research
• Consumer Culture Theory Consortium
• Macromarketing Society
• American Advertising Association

Ashley E. English

Assistant Professor

Selected Academic Publications and Presentations

• Megachurch involvement in economic development: Theoretical guidance for Organizational Decision-Making. Association for Research on Nonprofit Organizations and Voluntary Action, Annual Conference, Chicago, IL.
• Theoretical understanding of church involvement in economic development: Examining the role of expectations on nonprofit action. Association for Research on Nonprofit and Voluntary Action, Annual Conference, Denver, CO.
• Extra-Role behavior and economic development: A study of the organizational behavior of megachurches, Annual Conference, Washington, D.C.
• The local government perspective of megachurches and extra-role behavior. Association for Research on Nonprofit and Voluntary Action, Annual Conference, Hartford, CT.
• The growth of megachurches: What impacts are they having on local economic development and who benefits? American Society for Public Administration, Annual Conference, New Orleans, LA.

Previous Experience

• Senior manager of public relations and communications for a nonprofit organization that serves the North Texas region.
• Consultant for nonprofit organizations in the areas of professional development and volunteer management.
• Co-founder of the TCU Nonprofit Communicator Conference.

Honors & Awards

• Best Poster Award for the 45^th annual ARNOVA Conference in Washington, D.C. Research topic: Megachurches and Practices of Managing Accountability on Websites
• Doctoral Fellows Seminar Award Recipient from the Association for Research on Nonprofit and Voluntary Action (ARNOVA)
• Diversity Scholars and Leaders award from ARNOVA
• 40 Under 40 leader for community involvement and service in the Dallas-Fort Worth area through the Dallas Furniture Bank

Professional Affiliations and Associations

Association for Research on Nonprofit Organizations and Voluntary Action

Amiso George

Professor

Selected Academic Publications and Presentations

• Presented papers on public relations and crisis communication at national and international conferences and has published journal articles and book chapters in the same area
• Co-editor of Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives.
• Co-editor of Case Studies in Crisis Communication: International Perspective on Hits and Misses
• Co-editor of Race, Gender and Other Minorities: Readings for Professional Communicators
• Editor for Sage Open Access (online) publisher
• Reviewer for Routledge, John Wiley and Oxford University publishers

Previous Experience

• Former director of the TCU Strategic Communication graduate program.
• Developed and taught the first course in crisis communication.
• Director of the public relations program at the Reynolds School of Journalism, University of Nevada in Reno.
• Taught at University of Texas San Antonio.
• Worked as a radio and television journalist and freelance broadcaster at Nigerian Television Authority and Voice of America (Africa Service), a consultant for C-SPAN-TV in Washington, D.C., editor-at-large for Celebrate Your Heritage (CYH, and a public relations consultant.
• APR Accreditation Chair for the Greater Fort Worth PRSA.
• Former board member and vice chair of Ohio University Alumni Association.
• Plank Public Relations Fellow in the Corporate Communications Department at USAA.
• Conducted a workshop on crisis communication.
• Visiting associate professor of strategic communication at Swinburne University in Melbourne, Australia.
• Dr. George is an external examiner for the public relations program at Universiti Tunku Abdul Rahman (UTAR), Malaysia.
• Dr. George consults in risk and crisis communication.

Honors & Awards

• PRSA Fellow
• Accredited in Public Relations (APR)
• Winner of three Worthy (professional PRSA) awards.
• Distinguished Faculty Teaching Award at University of Texas San Antonio
• Stephen H. Coltrin Award for Excellence in Communication Education
• The Best of Texas award for her student teams at the Texas Public Relations Association (TPRA) Student Case Study Competition
• 2018 Bridge Award for Excellence in Strategic Communication Research by the International Crisis and Risk Communication Conference and the Nicholson School of Communication at the University of Central Florida
  
• 2017 PRSA Educator of the Year
• 2017 Carnegie African Diaspora Fellow  by the Carnegie Corporation of New York (CCNY)

Professional Affiliations and Associations

• Public Relations Society of America
• International Communication Association
• International Association of Business Disciplines

Jong-Hyuok Jung

Associate Professor

Selected Academic Publications and Presentations

• International Journal of Advertising
• Journal of Business Research
• International Journal of Consumer Marketing
• International Journal of Mobile Marketing
• Association for Education in Journalism and Mass Communication
• American Academy of Advertising
• International Communication Association

Previous Experience

• Assistant professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University.
• Visiting professor at Saatchi and Saatchi, New York City.
• Broadcast producer at LG (currently GS) Home Shopping, Seoul, Korea.
• Web Designer at Seocho-District office, Seoul,Korea
• Strategic Planner at CJ CGV, Seoul, Korea.
• Military Service (Translator & Supply Seargeant) 304^th Signal Battalion, Eighth United States Army, Wonju, Korea.

Honors & Awards

• Advertising Education Foundation’s Visiting Professor Fellowship
• Profession Development Award, The University of Texas at Austin
• Gwyn David Media Endowment Scholarship, The University of Texas at Austin
• The Army Commendation Medal for Meritorious Service, Department of Army

Professional Affiliations and Associations

• American Academy of Advertising (AAA)
• Association for Education in Journalism and Mass Communication (AEJMC)
• Global Alliance of Marketing and Management Association (GAMMA)

Eunseon (Penny) Kwon

Assistant Professor

Selected Academic Publications and Presentations

• Journal of Advertising
• International Journal of Mobile Marketing
• Association for Educators in Journalism and Mass Communication conference
• American Marketing Association conference
• American Academy of Advertising

Previous Experience

• Worked in Television industry in South Korea as content business manager.
• Sold TV shows abroad.
• Purchased award shows and TV shows from Japan, U.S. and U.K.

Professional Affiliations and Associations

• Member of Association of Consumer Research
• Member of American Academy of Advertising
• Member of Association for Education in Journalism & Mass Communication
• Member of American Marketing Association

Jacqueline Lambiase

Professor

Selected Academic Publications

• “Apologies as identification management: A theoretical model.” (2021). Public Relations Review. DOI: 10.1016/j.pubrev.2021.102025, with J. Bentley and A. George.
• “Passing the test: Lessons from a school district’s discourse of renewal before, during and after Hurricane Harvey.” (2020). Journal of Contingencies and Crisis Management, DOI: 10.1111/1468-5973.12301, 1-11, with A. English.
• “Time’s Up/Advertising: Where’s the discussion now? And around what table?” (2020). Advertising and Society Quarterly, 21(1). DOI: 10.1353/asr.2020.0006, with C. Bronstein.
• “Searching for city hall, digital democracy, and public-making rhetoric: U.S. municipal websites and citizen engagement.” (2018). Journal of Public Interest Communications, 2(1), 85-106.
• “’Mythologized for its misogyny’: Fighting gender discrimination in the advertising industry.” (2018). Feminist Media Histories, 4(4), DOI: 10.1525/fmh.2018.4.4.185, with C. Bronstein.
• “#WomenNotObjects: Madonna Badger takes on objectification.” (2018). Advertising & Society Quarterly, 19(1). DOI: 10.1353/asr.2018.0011, with C. Bronstein.
• “Penalties off the field: Exploring social media policies for university athletes.” (2017). Journal of Social Media in Society, 6(3): 368-405, 2017, with B. McAdow, J.H. Jung, & L. Bright.
• “Women vs. brands: Sexist advertising and gender stereotypes motivate trans-generational feminist protests.” (2017). In K. Golombisky and P. Kreshel (Eds.) Feminists, Feminisms and Advertising, pp. 29-59. New York: Rowman, with C. Bronstein and C. Coleman.
• “Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals.” (2016). Journal of Public Relations Education, with J. O’Neil.
• Two books | Sex in Advertising: Perspectives on the Erotic Appeal, 2006; Sex in Consumer Culture: The Erotic Content of Media and Marketing, 2003; both co-edited/co-authored with Tom Reichert for Erlbaum.

Previous Experience

Honors & Awards

• Frank W. and Sue Mayborn School of Journalism Distinguished Professional Achievement Award, UNT, April 2020.
• Bob Schieffer College of Communication Award for Distinguished Achievement as a Teacher-Scholar, 2017.
• A Top Faculty Refereed Research Paper for the Cultural and Critical Studies Division; and a Top Teaching Panelist, for the refereed GIFT (Great Ideas for Teachers) session, PR Division; AEJMC, 2017.
• The Jean Giles-Sims Wise Woman Award, TCU Women and Gender Studies, 2016.
• Schieffer College of Communication Faculty Member of the Year, Student Government Association, 2014-15.
• First Place and Wilcox Award for Refereed Teaching Research, with Julie O’Neil, Public Relations Division, Association for Education in Journalism and Mass Communication, 2014.
• The Cheryl A. Soward Communicator of Distinction Award from the Texas Association of Municipal Information Officers, 2014.
• Finalist for the Wassenich Award for Mentoring in the TCU Community, and Top Prof by the TCU Mortar Board Society, 2011.
• Alan Scott Rising Star Award from the Texas Public Relations Association, 2010.

Professional Affiliations and Associations

• Founder and Director, TCU Certified Public Communicator program, 2013-present.
• Founder and Co-Director, TCU Nonprofit Communicator Conference, 2009-present.
• Elected Committee Member, AEJMC Publications Committee, 2020-2023.
• Editorial Board Member, Advertising & Society Quarterly, 2018-present.
• Editorial Board Member, Journal of Public Interest Communications, 2019-present.
• Board Member, TCU Press, 2018-present.
• Board Member, Higher Education Representative, Workforce Solutions of Tarrant County, 2020-present.
• Past Division Chair, Cultural and Critical Studies Division, AEJMC.
• Member, Cultural and Critical Studies Division, Commission on the Status of Women, and PR Division of the Association for Education in Journalism and Mass Communication.
• Core/Affiliated Faculty, TCU Department of Women and Gender Studies and Department of Comparative Race and Ethnic Studies.

Liang (Lindsay) Ma

Assistant Professor

Selected Academic Publications and Presentations

• Journal of Public Relations Research
• Public Relations Review
• Journal of Applied Communication Research
• Association for Education in Journalism and Mass Communication
• International Public Relations Research Conference

Previous Experience

Public relations in China.

Wendy Macias

Associate Professor and Associate Dean of Undergraduate Studies

Selected Academic Publications and Presentations

• Journal of Advertising
• Journal of Health Communication
• Health Communication
• Journal of Current Issues and Research in Advertising
• Health Marketing Quarterly
• Pharmaceutical Medicine
• International Journal of Advertising
• Journal of Computer-Mediated Communication

Previous Experience

• Sales promotion, market research and marketing.
• Associate professor of advertising at the University of Georgia.

Julie O’Neil

Professor and Associate Dean for Graduate Studies and Administration

Selected Academic Publications and Presentations

• Men, R.L., O’Neil, J. & Ewing, M. (2020, August). “From the employee perspective: Organizations’ administration of internal social media and the relationship between social media engagement and relationship cultivation,” International Journal of Business Communication, 1-28. doi: 10.1177/2329488420949968
• Men, R.L., O’Neil, J. & Ewing, M. (2020, January). “Examining the effects of internal social media usage on employee engagement,” Public Relations Review, 46(2), 1-9. doi: 10.1016/j.pubrev.2020.101880.
• Ewing, M., Men, R. L. & O’Neil, J. (2019, February). Using social media to engage employees: Insights from internal communication managers. The International Journal of Strategic Communication, 13(2), 110-132. doi: 10.1080/1553118X.2019.1575830
• O’Neil, J., Eisenmann, M., & Holman, M. (2019). A mixed methods examination of how people assess the credibility of sources used by public relations practitioners. The Journal of Promotion Management, 25, 1-21. https://doi.org/10.1080/10496491.2018.1536619 
• O’Neil, J., Ewing, M., Smith, S. & Williams, S. (2018). A delphi study to identify standards for internal communication. Public Relations Journal, 11(3), 1-16.
• O’Neil, J. & Eisenmann, M. (2017). “An Examination of How Source Classification Impacts Credibility and Consumer Behavior,” Public Relations Review, 43(2), 278-292.
• O’Neil, J. & Lambiase, J. (2016). “Considering Certification?: An Analysis of Universities’ Communication Certificates and Feedback from Public Relations,” Journal of Public Relations Education, 2(1), 34-46.
• Eisenmann, M., O’Neil, J., & Geddes, D. (2015). An examination of the validity, reliability, and best practices related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1-28. IPR Signature Study.

Previous Experience

• Public relations and marketing in multiple settings: agency, corporate, and nonprofit.
• Teaching and researching public relations for more than 20 years.
• Former Division Chair and Director of Graduate Studies in the Strategic Communication Department at TCU.

Honors & Awards

• Bob Schieffer College of Communication Faculty Research Nominee, 2020
• Public Relations Society of America Employee Communication Award, International Public Relations Research Conference (IPRRC), 2019 & 2018
• Jackson Sharpe Award for best co-authored research paper by a public relations academic and professional, IPRRC, 2016, 2014, & 2008
• Institute for Public Relations Top Three Paper Award, IPRRC, 2017 & 2007
• Bob Schieffer College of Communication Award for Distinguished Achievement as a Teacher-Scholar, 2016 & 2014

Professional Affiliations and Associations

• Arthur Page Society member
• Senior Associate Editor, Public Relations Journal
• Measurement Commission of the Institute for Public Relations
• Commission on Public Relations Education Commission Board Member
• International Public Relations Research Advisory Committee
• Journal of Public Relations Education Editorial Board
• Public Relations Society of America member
• Association of Education in Journalism and Mass Communication member