Schieffer College alumni are winning national awards for their work in the communication professions. Joel Anderson ’00 Won the 2024 Ambie Award for Slow Burn Podcast A Journalism graduate, Anderson won the 2024 Ambie Award for hosting Slate’s “Slow Burn” season 8 podcast series: “Becoming Justice Thomas,” which focused on the rise to power of… Read more »
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It’s Officially Christmas: Faculty Experts Discuss Nostalgia in Holiday Advertising
For many of us, the holidays bring familiar sights and sounds throughout the season. From music and movies to sparkling trees and family traditions, the holiday season brings back memories of the past, which we also see in advertising. Nostalgia in advertising isn’t new; it isn’t even particularly unique. But something about holiday advertising draws… Read more »
Masters in Strategic Comm
Updated information can be found on our Graduate Admissions page. Note: This page is a workaround to accomodate a hard-coded URL to Admissions Info on Master’s in Strategic Communication page.
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Updated information can be found on our Graduate Admissions page. Note: This page is a workaround to accomodate a hard-coded URL to Get Info.
FTDM Launches Film Collective in a Splash of Pink
Schieffer College’s Film, Television & Digital Media (FTDM) department launched their new FTDM Film Collective series this fall. The series aims to foster a more vibrant film community on TCU’s campus, and expose students to films that showcase a wide range of representations, voices, visions and viewpoints in contemporary cinema. The Film Collective is organized… Read more »
A Night of Celebration: Symposium Brings Bob Schieffer to Campus for 10-year
To celebrate 10 years as a named college, the Bob Schieffer College of Communication brought back the ever-popular Schieffer Symposium on the News for one night only. Namesake Bob Schieffer ’59 interviewed a panel of national journalists: Peter Baker, chief White House correspondent for The New York Times; Margaret Brennan, moderator of “Face the Nation”… Read more »
Celebrating 150 Years of Empowering Voices: A Digital Timeline of the Study of Communication at TCU
The Bob Schieffer College of Communication marks its 10th anniversary as a named college by digging 150 years into its past. From the founding of TCU, communication has been an integral part of students’ education, and a new Schieffer College digital timeline connects the dots of that communication education over the years. Schieffer’s timeline shows… Read more »
Bob Schieffer Announces Panel of National Journalists for Schieffer Symposium
Bob Schieffer ’59 announced five panelists for next week’s Schieffer Symposium on the News at TCU. Schieffer’s panelists are: Peter Baker, chief White House correspondent for The New York Times. He has covered five U.S. presidencies, from Bill Clinton to Joe Biden. He spent 20 years as a Washington Post reporter. Margaret Brennan, moderator of… Read more »
Media Insights (Taylor’s Version): What Big Data Can Tell Us About Fan Interaction on Social Media
To celebrate the release of “1989 (Taylor’s Version)”, we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies, about Taylor Swift and big data. Ledbetter tells the story of when he first became interested in Swift’s music around 2009, listening to “Love Story” on the radio, driving down the street… Read more »
Communication Studies (Taylor’s Version)
Andrew Ledbetter Talks Taylor Swift, Storytelling and the Invisible String to Communication Theory To celebrate the release of “1989 (Taylor’s Version),” we spoke with Andrew Ledbetter, Ph.D., professor and chair of the Department of Communication Studies (and self-proclaimed Swiftie), about Taylor Swift and how her work ties in to communication theory. More than a musician,… Read more »