When Joy Rich ’86 arrived at TCU from San Francisco, she didn’t know a single person in Texas. She began as a ballet major but soon found her voice in strategic communication, earning a Bachelor of Science in journalism with an emphasis in advertising and public relations and a minor in marketing. Today, she is… Read more »
News
Andrew Ledbetter: ‘Life of a Showgirl’ Continues Taylor Swift Lyrical Arc
When Taylor Swift’s “Life of a Showgirl” dropped at midnight, Andrew Ledbetter was queued up to listen. His takeaways are not a review but a continuation of ongoing research. The professor and chair of communication studies at the Bob Schieffer College of Communication at Texas Christian University, who has studied the cultural and communication phenomena… Read more »
From Schieffer College to Sideline Reporting and the Lessons that Got Her There
Meet Alexa Landestoy ‘18, the sideline reporter on one of FOX Sports’ college football broadcast teams with Robert Griffin III and Jason Benetti, a proud TCU Horned Frog, and well on her way to being a household name in sports journalism. The question she gets most often, is “How do I do what you are… Read more »
Roxo, KTCU Celebrate New Homes in Schieffer College
Home suite home. Roxo and KTCU are now neighbors in TCU’s Bob Schieffer College of Communication. The two experiential learning programs celebrated their new homes with ribbon cutting ceremonies and celebrations this Family Weekend. Armed with purple scissors, Roy ’59 and Roxo president Meagan Yates cut a ribbon Friday morning to open the Eaton Roxo… Read more »
Schieffer Celebrates the Class of 2025
This spring, the Bob Schieffer College of Communication celebrated the graduation of approximately 309 undergraduate and 14 master’s students across our four academic departments: Communication Studies, Film, Television and Digital Media, Journalism and Strategic Communication. The day was filled with joy, pride and a strong sense of community as Horned Frogs crossed the stage and… Read more »
Schieffer Faculty Awarded Competitive Grants to Explore Communication in a Rapidly Changing World
From e-cigarette use to artificial intelligence, faculty in the Bob Schieffer College of Communication are asking timely questions—and securing competitive research funding to help answer them. This semester alone, Schieffer researchers across communication studies, journalism and strategic communication have earned more than half a million dollars in external grants to support their work. These awards… Read more »
5 Things @TCUSchieffer: How YouTube Has Transformed Communication
This year marks 20 years since YouTube launched, changing how we create, share and consume media. From reimagining journalism to reshaping our relationships and storytelling methods, YouTube continues to influence how we understand media. Schieffer College faculty share five key ways the platform has changed communication over the past two decades. 1. YouTube has made… Read more »
Kim Owczarski Offers Insight on Rebuilding After California Wildfires
Parts of California were devastated this year by wildfires. Disasters such as this always bring rebuilding challenges, specifically in an area as complex as California. Kim Owczarski, associate professor of film, television and digital media in the Bob Schieffer College of Communication, recently contributed to a conversation on rebuilding, moving forward and impacts on the film… Read more »
Rooting for The Schieffs: From Fantasy Football to Friendship
It started with a simple goal. “I kept looking for a league to join, but the ones I found were all off-campus and took themselves very seriously,” said Steve Levering, strategic communication instructor and founder of The Schieffs fantasy football league. “I wanted something more casual and to include my work friends.” So, Levering gathered… Read more »
Trailblazing the Future: Ashley English to Moderate Black History Month Event
Ashley English, associate professor of strategic communication, is serving as moderator for a TCU Black History Month event, “Trailblazing the Future: Insights from Earl Graves Jr.” Graves is the CEO of Black Enterprise Magazine. Ahead of the event, English talked about what she hopes the event will accomplish, why these conversations are important and her own thoughts about… Read more »