To celebrate TCU’s sesquicentennial, the Bob Schieffer College of Communication set a festive and inspiring goal for TCU Gives Day: 150 gifts for 150 years. Along with challenge ambassador Elizabeth Jenswold ’89 and junior challenge ambassador Brandon Kitchin ’18, the college encouraged faculty, students, alumni and parents to help Schieffer College reach its goal. Over the 24-hour period, Schieffer College exceeded its goal and received gifts from 196 donors, raising $60,822.
College namesake Bob Schieffer ’59, stopped by on the second morning of TCU Gives Day. Dean Kristie Bunton interviewed him about his career as a student and as a national journalist for videos that will debut during sesquicentennial celebrations. Before he left, Schieffer dropped into a journalism class and gave students some impromptu advice. “It’s all right to tell people, ‘This is a job where you are going to have a lot of fun … I know why you are here, and it is an important thing, but it is also really fun,’” Schieffer said about being a journalist.
The Schieffer College depends on donations to help fund scholarships, student engagement activities, new and dynamic spaces for students to use, and to support faculty work. Some of these activities include:
- KTCU The Choice Radio
- Roxo, TCU’s student-driven advertising and public relations agency
- TCU Forensics
- TCU 360, TCU’s destination for student media
The Schieffer College also hosts summer workshops and camps for high school students in journalism and film, helping them foster a love for these fields early. The college is currently working to create a Media Insights Lab and to remodel the KTCU radio station.