Weizi Liu

Assistant Professor
Strategic Communication
MOUS 354

Education

Ph.D., University of Illinois at Urbana-Champaign
M.S., University of Illinois at Urbana-Champaign
B.A., Communication University of China

STCO 23113 – Advertising

Human-machine communication, human-computer interaction, digital marketing/advertising, emerging media and social impacts

Liu, W., & Wang, Y. (2024). Evaluating Trust in Recommender Systems: A User Study on the Impacts of Explanations, Agency Attribution, and Product Types. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2024.2313921
Wang, Y. (Mia), Liu, W., & Yao, M. (2024). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. New Media & Society, 0(0). https://doi.org/10.1177/14614448231223517
Liu, W. & Yao, M. Z. (2023). Gender identity and influence in human-machine communication: A mixed-methods exploration. Computers in Human Behavior, 144, 107750. https://doi.org/10.1016/j.chb.2023.107750
Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122–133. https://doi.org/10.1080/08824096.2023.2212899
Liu, W. & Yao, M. Z. (2023). Human-machine communication in marketing and advertising. In Guzman, A. L., McEwen, R., & Jones, S. (Eds.). The SAGE Handbook of Human–Machine Communication. SAGE Publications Limited.

Top Student Paper Award (2022) International Communication Association Conference Human-Machine Communication Interest Group