Headshot of Tae Rang Choi

Tae Rang Choi

Assistant Professor
Strategic Communication
MOUS 223

t.r.choi@tcu.edu | 817-257-3034


Ph.D., The University of Texas at Austin
M.A., The University of Texas at Austin
B.A., Michigan State University

Courses Taught

STCO 43803 – New Media
STCO 45413 – Channel Planning

Areas of Focus

Emerging technologies in advertising/marketing, consumer psychology, branding in new media, digital advertising

Journal of Business Research, Telematics and Informatics, Personality and Individual Differences, American Academy of Advertising

  • Assistant professor of Advertising & Public Relations at the Department of Communications at University of Southern Indiana
  • Consumer market researcher/analyst for Samsung Electronics at The Nielsen Company, Seoul, South Korea (May – August)
  • Dissertation Award Competition, American Academy of Advertising
  • Institute for Media Innovation Fellow, The University of Texas at Austin
  • University Graduate Continuing Fellowship, The University of Texas at Austin
  • Best Student Conference Paper, American Academy of Advertising
  • Graduate Professional Development Award, The University of Texas at Austin
  • American Academy of Advertising
  • Association for Consumer Research
  • American Marketing Association