A headshot of Tae Rang Choi, assistant professor of strategic communication at TCU.

Tae Rang Choi

Assistant Professor
Strategic Communication
MOUS 223

t.r.choi@tcu.edu | 817-257-3034


Ph.D., The University of Texas at Austin
M.A., The University of Texas at Austin
B.A., Michigan State University

Courses Taught

STCO 43803 – New Media
STCO 45413 – Channel Planning

Areas of Focus

Emerging technologies in advertising/marketing, consumer psychology, branding in new media, digital advertising

Journal of Business Research, Telematics and Informatics, Personality and Individual Differences, American Academy of Advertising

Assistant professor of Advertising & Public Relations at the Department of Communications at University of Southern Indiana

Consumer market researcher/analyst for Samsung Electronics at The Nielsen Company, Seoul, South Korea (May – August)

Dissertation Award Competition, American Academy of Advertising
Institute for Media Innovation Fellow, The University of Texas at Austin
University Graduate Continuing Fellowship, The University of Texas at Austin
Best Student Conference Paper, American Academy of Advertising
Graduate Professional Development Award, The University of Texas at Austin

American Academy of Advertising
Association for Consumer Research
American Marketing Association