Yoon (Seo Yoon) Lee

Assistant Professor
Strategic Communication
MOUS 217C

s.y.lee@tcu.edu | 817-257-6156

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Education

Ph.D., The University of Illinois Urbana-Champaign
M.A., Sogang University
B.S., Sogang University

Courses Taught

STCO 47533 – Case Studies
STCO 43803 – New Media

Areas of Focus

Emerging media technologies; strategic communication (consumer, health and environment issues); dark online communication (online trolling, uncivil comment, mis/disinformation)

  • Lee, S. Y., Lee, H., & Park, S. (2024). The Roles of Media Platforms, Political Orientation and Climate Change Belief in Pro-Environmental Behaviors: Cross-Cutting Versus Like-Minded Exposure in the United States and South Korea. International Journal of Public Opinion Research, 36(4), edae050.
  • Lee, S. Y., & Seo, Y. (2023). Does Tone of Comments Matter?: Exploring the Role of Uncivil Comments and Political Orientation on Weakening Belief in Fake News and Eliciting Anger. Communication Studies, 74(6), 515-531.
  • Lee, S.Y., Kim, S.J., Lee, H. & Chock, T.M. (2023). Why People Became Hostile during the COVID-19 Pandemic: Exploring the Roles of Social Media Information Exposure and Blame Attribution. Mass Communication and Society, 26 (4). 619-645.
  • Ham, C.D., Chung, U.C., Kim, W.J., Lee, S.Y., & Oh, S.H. (2022). Greener than Others? Exploring Generational Differences in Green Purchase Intent. International Journal of Market Research. 64 (3). 376-396.
  • Lee, S.Y., Yao, M. Z., & Su, L.Y.F. (2021). Expressing Unpopular Opinion or Trolling: Can Dark Personalities Differentiate Them?. Telematics and Informatics. 63, 101645.

University of Houston, Assistant Professor at the Department of Information Science Technology

  • Member, International Communication Association
  • Member, Association for Education in Journalism and Mass Communication