Jacqueline Lambiase

Professor and Department Chair
Strategic Communication
MOUS 226

j.lambiase@tcu.edu | 817-257-6552


Ph.D., Humanities, University of Texas, Arlington
M.A., Journalism, University of North Texas
B.A., Journalism, University of North Texas

Courses Taught

Writing & Editing, Public Relations, Diversity, Case Studies, Strategic Writing, Research, Junior and Senior Honors in Strategic Communication, Honors Colloquia, Graduate Ethics, Graduate Crisis Communication

Areas of Focus

Public sector communication and planning. Representations of gender, race, and sexualities in media and advertising. Computer-mediated and social media communication. Public relations ethics.

1. “Searching for City Hall, Digital Democracy, and Public-Making Rhetoric: U.S. Municipal Websites and Citizen Engagement,” Journal of Public Interest Communications, 2(1), 85-106, 2018.

2. “’Mythologized for its misogyny’: Fighting gender discrimination in the advertising industry,” Feminist Media Histories, 4(4), In Press 2018, with C. Bronstein.

3. “#WomenNotObjects: Madonna Badger takes on objectification.” Advertising & Society Quarterly, 19(1), 10.1353/asr.2018.0011, 2018, with C. Bronstein.

4. “Penalties off the field: Exploring social media policies for university athletes,” Journal of Social Media in Society, 6(3): 368-405, 2017, with B. McAdow, J.H. Jung, & L. Bright.

5. “Women vs. brands: Sexist advertising and gender stereotypes motivate trans-generational feminist protests.” In K. Golombisky and P. Kreshel (Eds.) Feminists, Feminisms and Advertising, pp. 29-59. New York: Rowman, 2017; with C. Bronstein and C. Coleman.

6. “Where is advertising’s comeuppance on sexual harassment?” AdAge, http://adage.com/article/agency-viewpoint/advertising-s-comeuppance-sexual-harassment/311258/, Nov. 17, 2017.

7. “Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals.” Journal of Public Relations Education, 2016, with J. O’Neil.

8. “Boosters, idealized citizens, and cranks: Community managers for cities share nostalgia, fun, and information in social media, but real engagement is messy and time-consuming.” Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement, 2016, with L. Bright.

9. Book | Sex in Advertising: Perspectives on the Erotic Appeal, co-edited/co-authored with Tom Reichert (2006).

10. Book | Sex in Consumer Culture: The Erotic Content of Media and Marketing (Erlbaum), co-edited/co-authored with Tom Reichert (2003).

Since 2010, have consulted with or spoken to groups about earning their share of discussion in social media and public relations opportunities: Texas Association of Municipal Information Officers, National Association of County Information Officers, City-County Communication and Marketing Association, Texas City Management Association, Texas School Public Relations Association, Lockheed Martin, U.S. Department of Labor, Children’s Medical Center-Dallas, American Heart Association, and the UT-Southwestern Medical Center.

Tenured faculty member, Mayborn School of Journalism, University of North Texas (1996-2009).

Graduate Teaching Assistant, University of Texas-Arlington, 1993-1995.

Served as a spokeswoman for Potomac Edison, an East Coast electric utility serving Maryland, Virginia and West Virginia (1987-1990).

Worked as a wire editor, business reporter and news editor at several suburban newspapers owned by the Belo Corp. (1984-1986).

1. Bob Schieffer College of Communication nominee for the Chancellor’s Award for Distinguished Achievement as a Teacher-Scholar, 2017.

2. A Top Faculty Refereed Research Paper for the Cultural and Critical Studies Division; and a Top Teaching Panelist, for the refereed GIFT (Great Ideas for Teachers) session, PR Division; AEJMC, 2017.

3. The Jean Giles-Sims Wise Woman Award, TCU Women and Gender Studies, 2016.

4. Schieffer College of Communication Faculty Member of the Year, Student Government Association, 2014-15.

5. First Place and Wilcox Award for Refereed Teaching Research, with Julie O’Neil, Public Relations Division, Association for Education in Journalism and Mass Communication, 2014.

6. The Cheryl A. Soward Communicator of Distinction Award from the Texas Association of Municipal Information Officers, 2014.

7. Top-50 journalism professor by the writers of JournalismDegree.org, 2012.

8. Finalist for the Wassenich Award for Mentoring in the TCU Community, and Top Prof by the TCU Mortar Board Society, 2011.

9. Top paper award (with Koji Fuse), SWECJMC Fall Symposium, 2011.

10. Alan Scott Rising Star Award from the Texas Public Relations Association, 2010.

1. Founder and co-director, TCU Certified Public Communicator program, 2013-present.

2. Founder and co-director, TCU Nonprofit Communicator Conference, 2009-present.

3. Editorial Board Member (founding), Case Studies in Strategic Communication journal.

4. Board Member, TCU Press.

5. Past Division Chair, Cultural and Critical Studies Division, AEJMC.

6. Member, Cultural and Critical Studies Division, Commission on the Status of Women, PR Division, AEJMC.

7. Member, Association for Education in Journalism and Mass Communication.

8. Core faculty, TCU Department of Women and Gender Studies and Department of Comparative Race and Ethnic Studies.