Jacqueline Lambiase

Strategic Communication
MOUS 225

j.lambiase@tcu.edu | 817-257-6552


Ph.D., Humanities, University of Texas at Arlington
M.A., Journalism, University of North Texas
B.A., Journalism, University of North Texas

Courses Taught

Writing & Editing
Public Relations
Case Studies
Social Change
Senior Seminar
Strategic Writing
Junior and Senior Honors in Strategic Communication
Honors Colloquia
Graduate Ethics
Graduate Crisis Communication

Areas of Focus

Public sector communication and planning. Representations of gender, race, and sexualities in media and advertising. Computer-mediated and social media communication. Public relations ethics.

  • Apologies as identification management: A theoretical model.” (2021). Public Relations Review. DOI: 10.1016/j.pubrev.2021.102025, with J. Bentley and A. George.
  • “Passing the test: Lessons from a school district’s discourse of renewal before, during and after Hurricane Harvey.” (2020). Journal of Contingencies and Crisis Management, DOI: 10.1111/1468-5973.12301, 1-11, with A. English.
  • Time’s Up/Advertising: Where’s the discussion now? And around what table?” (2020). Advertising and Society Quarterly, 21(1). DOI: 10.1353/asr.2020.0006, with C. Bronstein.
  • “Searching for city hall, digital democracy, and public-making rhetoric: U.S. municipal websites and citizen engagement.” (2018). Journal of Public Interest Communications, 2(1), 85-106.
  • “’Mythologized for its misogyny’: Fighting gender discrimination in the advertising industry.” (2018). Feminist Media Histories, 4(4), DOI: 10.1525/fmh.2018.4.4.185, with C. Bronstein.
  • “#WomenNotObjects: Madonna Badger takes on objectification.” (2018). Advertising & Society Quarterly, 19(1). DOI: 10.1353/asr.2018.0011, with C. Bronstein.
  • “Penalties off the field: Exploring social media policies for university athletes.” (2017). Journal of Social Media in Society, 6(3): 368-405, 2017, with B. McAdow, J.H. Jung, & L. Bright.
  • “Women vs. brands: Sexist advertising and gender stereotypes motivate trans-generational feminist protests.” (2017). In K. Golombisky and P. Kreshel (Eds.) Feminists, Feminisms and Advertising, pp. 29-59. New York: Rowman, with C. Bronstein and C. Coleman.
  • “Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals.” (2016). Journal of Public Relations Education, with J. O’Neil.
  • Two books | Sex in Advertising: Perspectives on the Erotic Appeal, 2006; Sex in Consumer Culture: The Erotic Content of Media and Marketing, 2003; both co-edited/co-authored with Tom Reichert for Erlbaum.
  • Department Chair, TCU Department of Strategic Communication, 2014-2018 and 2019-2021; faculty member since 2009.
  • Tenured faculty member, Mayborn School of Journalism, University of North Texas (1996-2009).
  • Graduate Teaching Assistant, University of Texas at Arlington, 1993-1995.
  • Served as a spokeswoman for Potomac Edison, an East Coast electric utility serving Maryland, Virginia and West Virginia (1987-1990).
  • Worked as a wire editor, business reporter and news editor at several suburban newspapers owned by the Belo Corp. (1984-1986).
  • Frank W. and Sue Mayborn School of Journalism Distinguished Professional Achievement Award, UNT, April 2020.
  • Bob Schieffer College of Communication Award for Distinguished Achievement as a Teacher-Scholar, 2017.
  • A Top Faculty Refereed Research Paper for the Cultural and Critical Studies Division; and a Top Teaching Panelist, for the refereed GIFT (Great Ideas for Teachers) session, PR Division; AEJMC, 2017.
  • The Jean Giles-Sims Wise Woman Award, TCU Women and Gender Studies, 2016.
  • Schieffer College of Communication Faculty Member of the Year, Student Government Association, 2014-15.
  • First Place and Wilcox Award for Refereed Teaching Research, with Julie O’Neil, Public Relations Division, Association for Education in Journalism and Mass Communication, 2014.
  • The Cheryl A. Soward Communicator of Distinction Award from the Texas Association of Municipal Information Officers, 2014.
  • Finalist for the Wassenich Award for Mentoring in the TCU Community, and Top Prof by the TCU Mortar Board Society, 2011.
  • Alan Scott Rising Star Award from the Texas Public Relations Association, 2010.
  • Founder and Director, TCU Certified Public Communicator program, 2013-present.
  • Founder and Co-Director, TCU Nonprofit Communicator Conference, 2009-present.
  • Elected Committee Member, AEJMC Publications Committee, 2020-2023.
  • Editorial Board Member, Advertising & Society Quarterly, 2018-present.
  • Editorial Board Member, Journal of Public Interest Communications, 2019-present.
  • Board Member, TCU Press, 2018-present.
  • Board Member, Higher Education Representative, Workforce Solutions of Tarrant County, 2020-present.
  • Past Division Chair, Cultural and Critical Studies Division, AEJMC.
  • Member, Cultural and Critical Studies Division, Commission on the Status of Women, and PR Division of the Association for Education in Journalism and Mass Communication.
  • Core/Affiliated Faculty, TCU Department of Women and Gender Studies and Department of Comparative Race and Ethnic Studies.