News

Exactly how to gauge the effectiveness of public relations has been a hot button topic for years. There simply is no standard formula to measure earned media coverage. That’s why public relations scholars like Dr. Julie O’Neil, associate professor and director of graduate studies for the School of Journalism and Strategic Communication, are creating and testing… Read more »

Roxo, the Schieffer School’s student-driven strategic communication agency, won an Award of Achievement at the second annual Worthy Awards for its guerrilla marketing/social media campaign for the 2012 Lone Star Film Festival (LSFF) in Sundance Square. Hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA), the Worthy Awards is… Read more »

Students in the School of Journalism and Strategic Communication have completed another successful semester in Schieffer School in Washington and 10 more have been selected in a competition for the 2014 class. The 2014 class will be the largest to date. A signature program of TCU Journalism and Strategic Communication since 2010, Schieffer School in… Read more »

The TCU Nonprofit Communicators Conference will celebrate its fifth annual gathering on Friday, May 17, with Kivi Leroux Miller as the keynoter. The conference is organized by the Schieffer School of Journalism, and Miller’s appearance is sponsored by the Community Foundation of North Texas. Miller’s keynote will focus on effective ways for nonprofit organizations to… Read more »

When Chance Smith ’89 graduated from TCU, his mother submitted a couple of lines about his first job to the alumni magazine. “She was just happy I was working finally,” Smith said. Fast forward 23 years and Smith has come back to TCU, in a big way. Smith’s company, local health care provider Bridgeway Health… Read more »