In 1968, 20 years after its own establishment, the Public Relations Society of America founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate favorable and mutually advantageous relationships between students and professional practitioners.
Today, the Public Relations Student Society of America has more than 9,600 members in 284 universities across the country.
The TCU Chapter of PRSSA meets twice a month to plan events and host guest speakers. PRSSA is aimed at enriching the college experience by providing real-world experiences such as job shadows and agency visits.
The TCU Chapter of PRSSA is a proud sponsor of the TCU Bateman Competition Team each year. The Bateman Case Study Competition allows members of PRSSA the chance to exercise skills learned inside the classroom and helps to develop strategies needed for successful public relations problem-solving in a real-world setting.
Bateman National Case Study Competition
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. Past sponsors have included the American Heart Association, the Campaign for Tobacco-Free Kids, Visa U.S.A., Ford Motor Credit Company, and most recently, the United States Census Bureau.