The following are recent research endeavors completed and published by the faculty in the School of Strategic Communication:
Journal Publications:
Bright, Laura F., Susan Bardi Kleiser, and Stacy Landreth Grau (2015 – in press). Too Much Facebook?: An Exploratory Examination of Social Media Fatigue. Computers in Human Behavior, Volume 44, pp. 148 – 155.
Coleman, Catherine A. and John R. Tisdale (2014), “The Parable of the Working [Class] Man: Strategic Tensions in Gendered Discourses of Striking Workers, 1950,” Southwestern Mass Communication Journal, 29 (2, Spring). Top Paper Award
Gangadharbatla, Harsha, Laura F. Bright, and Kelty Logan (2014). Social Media and News Gathering: Tapping Into The Millennial Mindset. Journal of Social Media in Society, Vol. 3(1), pp. 45 – 63.
Hamilton, Kathy, Maria G. Piacentini, Emma Banister, Andres Barrios, Christopher P. Blocker, Catherine A. Coleman, Ahmet Akici, Hélène Gorge, Martina Hutton, Francoise Passerard, Bige Saatcioglu (2014), “Poverty in Consumer Culture: Towards a Transformative Social Representation,” Journal of Marketing Management, October.
Zayer, Linda Tuncay and Catherine A. Coleman, (2014) “Advertising Professionals’ Conceptualizations of the Impact of Gender Portrayals on Men and Women,” Journal of Advertising, November.
Conference Presentations:
Bright, Laura F. (2014). Meaningful Measurement. Texas Association of Municipal Information Officers Annual Conference, Richardson, Texas, June 18 – 20. Bright, Laura F. (2014). Social Media Campaign Planning for Your City. Texas Association of Municipal Information Officers Annual Conference (Pre-Conference Symposium), Richardson, Texas, June 18 – 20. Bright, Laura F. and Jacqueline Lambiase (2014). Effective Government Communications: Not An Oxymoron. 3CMA: City-County Communications and Marketing Association Annual Conference. Minneapolis, MN, September 2 – 5.
Coleman, Catherine A. and Ellen Moore (July 2-5, 2014), “Disney as Environmental Steward? That’s Just Goofy: A Critical Examination of the Relationship between Magic, Sustainability and Corporate Practice,” presented at the 39th Annual Macromarketing Conference, Royal Holloway, University of London, UK.
Coleman, Catherine A., Katherine Sredl, Linda Tuncay Zayer, and Marie-Agnes Parmentier (session organizers), presented at the 12th Conference on Gender, Marketing and Consumer Behavior, Helsinki, Finland.
Lambiase, Jacqueline, and Laura F. Bright (2014). Getting Creative with Marketing Plans. 3CMA: City-County Communications and Marketing Association Annual Conference. Minneapolis, MN, September 2 – 5.
O’Neil, J. & Lambiase, J. “Considering Certification? An Analysis of Universities’ Communication Certificates and Feedback fro Public Relations Professionals.” Awarded the top teaching award from the Public Relations Division at the Association for Education in Journalism and Mass Communication conference in Montreal, Canada, on August 8, 2014.
Sredl, Katherine, Catherine A. Coleman, Linda Tuncay Zayer, and Marie-Agnes Parmentier (June 24-26, 2014), “A Feminism of a Generation: Examining Multi-Platform Consumption of GIRLS,” Special Session: Shaping Gender through Media Consumption and Production,
Workman, Hallie and Catherine A. Coleman (2014), “‘The Front Page of the Internet’: Safe Spaces and Hyperpersonal Communication Among Females in Online Community,” Southwestern Mass Communication Journal, 29 (2, Spring). Top Six Paper Award
Workman, Hallie and Catherine A. Coleman (June 26-29, 2014), “Turning the ‘(Front) Page of the Internet’: Agency and Formation of ‘Safe Spaces’ in Online Communities,” presented at the Consumer Culture Theory Conference 2014, Helsinki, Finland.
Creative Work:
Sears, Broc. Concept, copywriting and design. Surf the Net, Own the Beach. Direct mail campaign. Nextlink. Weatherford, Texas. May, 2014.
Sears, Broc. Concept and design. Investing in Fort Worth’s Future. Full-page infographic. Fort Worth Chamber of Commerce Newsletter. Fort Worth Star-Telegram. Fort Worth, Texas. May, 2014.
Sears, Broc. Concept and design. Texas Center for Community Journalism. Gateway-fold brochure. Texas Center for Community Journalism. Texas Christian University. Fort Worth, Texas. May, 2014.
Sears, Broc. Concept and design. You Might Want to Carry a Gun: Community Newspapers Expose Big Problems in Small Towns by Tommy Thomason and Kathy Cruz. Book. Kendall Hunt Publishing. Dubuque, Iowa. June, 2014.
Sears, Broc. Concept, copywriting and design. Moving. Direct mail campaign. Nextlink. Weatherford, Texas. July, 2014.
Sears, Broc. Concept and design. Welcome Back. Flier. School of Strategic Communication. Texas Christian University. Fort Worth, Texas. August, 2014.
Awards:
Lambiase, Jacqueline, and Laura F. Bright (2014). Recipients of the Cheryl A. Soward Communicator of Distinction Award for Outstanding Achievements in Government Communication, Texas Association of Municipal Information Officers (June).