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Julie O’Neil

Professor and Associate Dean for Graduate Studies and Administration
Strategic Communication
MOUS 207

j.oneil@tcu.edu | 817-257-6966

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Ph.D., University of Utah

M.A., St. Mary’s University

B.B.A, University of Texas at Austin
B.J., University of Texas at Austin

Courses Taught

STCO 23123 Public Relations
STCO 35503 Research
STCO 46723 Social Responsibility
STCO 48833 Campaigns
STCO 50123 Foundations
STCO 60173 Project in Strategic Communication

Areas of Focus

Public relations. Internal communication. Corporate social responsibility. Measuring and evaluating communication programs and public relationships.

Men, R.L., O’Neil, J. & Ewing, M. (2020, August). “From the employee perspective: Organizations’ administration of internal social media and the relationship between social media engagement and relationship cultivation,” International Journal of Business Communication, 1-28. doi: 10.1177/2329488420949968

Men, R.L., O’Neil, J. & Ewing, M. (2020, January). “Examining the effects of internal social media usage on employee engagement,” Public Relations Review, 46(2), 1-9. doi: 10.1016/j.pubrev.2020.101880.

Ewing, M., Men, R. L. & O’Neil, J. (2019, February). Using social media to engage employees: Insights from internal communication managers. The International Journal of Strategic Communication, 13(2), 110-132. doi: 10.1080/1553118X.2019.1575830

O’Neil, J., Eisenmann, M., & Holman, M. (2019). A mixed methods examination of how people assess the credibility of sources used by public relations practitioners. The Journal of Promotion Management, 25, 1-21. https://doi.org/10.1080/10496491.2018.1536619 

O’Neil, J., Ewing, M., Smith, S. & Williams, S. (2018). A delphi study to identify standards for internal communication. Public Relations Journal, 11(3), 1-16.

O’Neil, J. & Eisenmann, M. (2017). “An Examination of How Source Classification Impacts Credibility and Consumer Behavior,” Public Relations Review, 43(2), 278-292.

O’Neil, J. & Lambiase, J. (2016). “Considering Certification?: An Analysis of Universities’ Communication Certificates and Feedback from Public Relations,” Journal of Public Relations Education, 2(1), 34-46.

Eisenmann, M., O’Neil, J., & Geddes, D. (2015). An examination of the validity, reliability, and best practices related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1-28. IPR Signature Study.

Public relations and marketing in multiple settings: agency, corporate, and nonprofit. Teaching and researching public relations for more than 20 years. Former Division Chair and Director of Graduate Studies in the Strategic Communication Department at TCU.

  • Bob Schieffer College of Communication Faculty Research Nominee, 2020
  • Public Relations Society of America Employee Communication Award, International Public Relations Research Conference (IPRRC), 2019 & 2018
  • Jackson Sharpe Award for best co-authored research paper by a public relations academic and professional, IPRRC, 2016, 2014, & 2008
  • Institute for Public Relations Top Three Paper Award, IPRRC, 2017 & 2007
  • Bob Schieffer College of Communication Award for Distinguished Achievement as a Teacher-Scholar, 2016 & 2014

Arthur Page Society member
Senior Associate Editor, Public Relations Journal
Measurement Commission of the Institute for Public Relations
Commission on Public Relations Education Commission Board Member
International Public Relations Research Advisory Committee
Journal of Public Relations Education Editorial Board
Public Relations Society of America member
Association of Education in Journalism and Mass Communication member