Education
Ph.D., The University of Texas at Austin
M.A., University of Florida
B.A., Korea University
Courses Taught
STCO 35503 - Research
STCO 44433 - Global Branding
STCO 45413 - Channel Planning
STCO 60173 - Project in Strategic Communication
STCO 60183 - Global Strategic Communication
Areas of Focus
Advertising effectiveness in the new media environment. Mobile advertising/marketing. Digital advertising/marketing. Consumer behavior.