a photo of Jong-Hyuok Jung

Jong-Hyuok Jung

Associate Professor
Strategic Communication
MOUS 218

j.jung1@tcu.edu | 817-257-4564


Ph.D., The University of Texas at Austin
M.A., University of Florida
B.A., Korea University

Courses Taught

STCO 35503 - Research
STCO 44433 - Global Branding
STCO 45413 - Channel Planning
STCO 60173 - Project in Strategic Communication
STCO 60183 - Global Strategic Communication

Areas of Focus

Advertising effectiveness in the new media environment. Mobile advertising/marketing. Digital advertising/marketing. Consumer behavior.

  1. International Journal of Advertising
  2. Journal of Business Research
  3. International Journal of Consumer Marketing
  4. International Journal of Mobile Marketing
  5. Association for Education in Journalism and Mass Communication
  6. American Academy of Advertising
  7. International Communication Association

Assistant professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University. Visiting professor at Saatchi and Saatchi, New York City. Broadcast producer at LG (currently GS) Home Shopping, Seoul, Korea. Web Designer at Seocho-District office, Seoul,Korea

Strategic Planner at CJ CGV, Seoul,Korea. Military Service (Translator & Supply Seargeant) 304th Signal Battalion, Eighth United States Army, Wonju, Korea.

  1. Advertising Education Foundation’s Visiting Professor Fellowship
  2. Profession Development Award, The University of Texas at Austin
  3. Gwyn David Media Endowment Scholarship, The University of Texas at Austin
  4. The Army Commendation Medal for Meritorious Service, Department of Army
  1. American Academy of Advertising (AAA)
  2. Association for Education in Journalism and Mass Communication (AEJMC)
  3. Global Alliance of Marketing and Management Association (GAMMA)