a photo of Jong-Hyuok Jung

Jong-Hyuok Jung

Associate Professor
Strategic Communication
MOUS 218

j.jung1@tcu.edu | 817-257-4564


Ph.D., The University of Texas at Austin
M.A., University of Florida
B.A., Korea University

Courses Taught

STCO 35503 - Research
STCO 44433 - Global Branding
STCO 45413 - Channel Planning
STCO 60173 - Project in Strategic Communication
STCO 60183 - Global Strategic Communication

Areas of Focus

Advertising effectiveness in the new media environment. Mobile advertising/marketing. Digital advertising/marketing. Consumer behavior.

  • International Journal of Advertising
  • Journal of Business Research
  • International Journal of Consumer Marketing
  • International Journal of Mobile Marketing
  • Association for Education in Journalism and Mass Communication
  • American Academy of Advertising
  • International Communication Association
  • Assistant professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University.
  • Visiting professor at Saatchi and Saatchi, New York City.
  • Broadcast producer at LG (currently GS) Home Shopping, Seoul, Korea.
  • Web Designer at Seocho-District office, Seoul,Korea
  • Strategic Planner at CJ CGV, Seoul, Korea.
  • Military Service (Translator & Supply Seargeant) 304th Signal Battalion, Eighth United States Army, Wonju, Korea.
  • Advertising Education Foundation’s Visiting Professor Fellowship
  • Profession Development Award, The University of Texas at Austin
  • Gwyn David Media Endowment Scholarship, The University of Texas at Austin
  • The Army Commendation Medal for Meritorious Service, Department of Army
  • American Academy of Advertising (AAA)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Global Alliance of Marketing and Management Association (GAMMA)