Guy Golan

Associate Professor
Strategic Communication
MOUS 324

Education

Ph.D., University of Florida
M.A., New York University
B.A., University of Florida

STCO 35503 Research
STCO 40970 Social Media
STCO 48833 Campaigns

Digital/Social Media
Public Affairs
International Relations

Golan, G., Morehouse, J., & English, A. E. (2021). Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research, 33(4), 250-266.
Golan, G. J., Waddell, T. F., & Barnidge, M. (2021). Competing Identity Cues in the Hostile Media Phenomenon: Source, Nationalism, and Perceived Bias in News Coverage of Foreign Affairs. Mass Communication and Society, 1-25.
Labarca, C., Arceneaux, P., & Golan, G. J. (2020). The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market. Journal of Public Affairs.
Golan, G. J., Manor, I., & Arceneaux, P. (2019). Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media. American Behavioral Scientist, 0002764219835279.
Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2019). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 1-35.
Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media + Society. https://doi.org/10.1177/2056305119847516

Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University