A headshot of Guy Golan, associate professor of strategic communication at TCU.

Guy Golan

Associate Professor
Strategic Communication
MOUS 324

guy.golan@tcu.edu | 817-257-3035

Education

Ph.D., University of Florida
M.A., New York University
B.A., University of Florida

Courses Taught

STCO 35503 Research
STCO 40970 Social Media
STCO 48833 Campaigns

Areas of Focus

Social Media
Social media influencers
Influencer Relations
Public Relations

  • Smith, B. G., Golan, G., & Freberg, K. (2023). Influencer relations: Establishing the concept and process for public relations. Public Relations Review, 49(2), 102305.
  • Himelboim, I. & Golan, G.J. (2022) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities, Journal of Interactive Advertising, DOI: 10.1080/15252019.2022.2139653
  • Walter, D., Ophir, Y., Pruden, M., & Golan, G. (2022) Watching the Whole World: The Media Framing of Foreign Countries in US News and its Antecedents, Journalism Studies, DOI: 10.1080/1461670X.2022.2137838
  • Golan, G., Morehouse, J., & English, A. E. (2021). Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research, 33(4), 250-266.
  • Golan, G. J., Waddell, T. F., & Barnidge, M. (2021). Competing Identity Cues in the Hostile Media Phenomenon: Source, Nationalism, and Perceived Bias in News Coverage of Foreign Affairs. Mass Communication and Society, 1-25.
  • Labarca, C., Arceneaux, P., & Golan, G. J. (2020). The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market. Journal of Public Affairs.
  • Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media + Society.
  • Golan, G. J., Manor, I., & Arceneaux, P. (2019). Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media. American Behavioral Scientist, 0002764219835279.
  • Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2019). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 1-35.
  • Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media + Society. https://doi.org/10.1177/2056305119847516

Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University

  • International Communication Association (ICA)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Broadcast Educators Association (BEA)