A headshot of Guy Golan, associate professor of strategic communication at TCU.

Guy Golan

Associate Professor
Strategic Communication
MOUS 325

guy.golan@tcu.edu | 817-257-3035

Education

Ph.D., University of Florida
M.A., New York University
B.A., University of Florida

Courses Taught

STCO 35503 Research
STCO 48833 Campaigns

Areas of Focus

Digital/Social Media
Public Affairs

Labarca, C., Arceneaux, P., & Golan, G. J. (2020). The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market. Journal of Public Affairs.

Golan, G. J., Manor, I., & Arceneaux, P. (2019). Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media. American Behavioral Scientist, 0002764219835279.

Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2019). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 1-35.

Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media + Society. https://doi.org/10.1177/2056305119847516

Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University

AEJMC, ICA