A headshot of Guy Golan, associate professor of strategic communication at TCU.

Guy Golan

Associate Professor
Strategic Communication
MOUS 324

guy.golan@tcu.edu | 817-257-3035


Ph.D., University of Florida
M.A., New York University
B.A., University of Florida

Courses Taught

STCO 35503 Research
STCO 40970 Social Media
STCO 48833 Campaigns

Areas of Focus

Digital/Social Media
Public Affairs
International Relations

  • Himelboim, I. & Golan, G.J. (2022) A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities, Journal of Interactive Advertising, DOI: 10.1080/15252019.2022.2139653
  • Walter, D., Ophir, Y., Pruden, M., & Golan, G. (2022) Watching the Whole World: The Media Framing of Foreign Countries in US News and its Antecedents, Journalism Studies, DOI: 10.1080/1461670X.2022.2137838
  • Golan, G., Morehouse, J., & English, A. E. (2021). Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research33(4), 250-266.
  • Golan, G. J., Waddell, T. F., & Barnidge, M. (2021). Competing Identity Cues in the Hostile Media Phenomenon: Source, Nationalism, and Perceived Bias in News Coverage of Foreign Affairs. Mass Communication and Society, 1-25.
  • Labarca, C., Arceneaux, P., & Golan, G. J. (2020). The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market. Journal of Public Affairs.
  • Golan, G. J., Manor, I., & Arceneaux, P. (2019). Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media. American Behavioral Scientist, 0002764219835279.
  • Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2019). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 1-35.
  • Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media + Society. https://doi.org/10.1177/2056305119847516

Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University

  • International Communication Association (ICA)
  • Association for Education in Journalism and Mass Communication (AEJMC)