Guy Golan

• Lee, J., Walter, N., Hayes, J. L., & Golan, G. J. (2024). Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects.Social Media+ Society, 10(3),
• Smith, B. G., Golan, G., & Freberg, K. (2023). Influencer relations: Establishing the concept and process for public relations. Public Relations Review, 49(2),
• Himelboim, I., & Golan, G. J. (2023). A social network approach to social media influencers on Instagram: The strength of being a nano-influencer in cause communities. Journal of Interactive Advertising, 23(1), 1-13.
• Golan, G., Morehouse, J., & English, A. E. (2021). Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy.Journal of Public Relations Research, 33(4), 250-266.
• Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2020). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 39(1), 131-165.

Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University

• International Communication Association (ICA)
• Association for Education in Journalism and Mass Communication (AEJMC)
• Broadcast Educators Association (BEA)