Eunseon (Penny) Kwon

Assistant Professor
Strategic Communication
MOUS 353 | 817-257-4412


Ph.D., University of Missouri
M.A., Syracuse University
B.A., Southern Illinois University

Courses Taught

STCO 23113 – Advertising

Areas of Focus

Marketing and persuasive communications in digital and social media environments. Consumer psychology. Branding. Media psychology. 

  • Journal of Advertising
  • International Journal of Mobile Marketing
  • Association for Educators in Journalism and Mass Communication conference
  • American Marketing Association conference
  • American Academy of Advertising
  • Worked in Television industry in South Korea as content business manager.
  • Sold TV shows abroad.
  • Purchased award shows and TV shows from Japan, U.S. and U.K.
  • Member of Association of Consumer Research
  • Member of American Academy of Advertising
  • Member of Association for Education in Journalism & Mass Communication
  • Member of American Marketing Association