Schieffer Showcase Awards | Bob Schieffer College of Communication

The Schieffer Showcase, held each April in Moudy South, gives Schieffer College students the chance to share their research and creative projects with the community. Guests are invited to visit with undergraduate and graduate students to learn about their work. Projects include research projects, short films, news articles, public relations and advertising materials and more. Learn more about the annual showcase.

The Schieffer Research and Professional Development Committee selects the award-winning projects each year in the following categories.

2025 Schieffer Showcase winners

	Best undergraduate research project Alicia Takacs (journalism) for “Frogs at the Ballot Box: How TCU Students Formulate their Political Views”
	Best undergraduate creative production Parker Burross, Kelly Kjetsaa and Johnny Ryan (Strategic Communication) for “Surprisingly Spirit: Spirit Airlines Advertising Campaign”
	Best DEI project Caleb Ramirez (FTDM) for “Stealing From the White Man: Black Women’s Geography as Seen in Heist Films”
	Best graduate communication studies project August Harper, Sydney Rhodes, and Sarah Stacy for “Falling In and Out of Love with Dating Apps”
	Best graduate strategic communication project Royal Shrestha for “Disclosing AI in Virtual Influencers: Effects on Trust, Credibility, and Engagement Among Gen Z”

2024 Schieffer Showcase winners

Best undergraduate research project

Claire Abele for “Consequences of Trump’s refugee narratives on the social and political world.”

Best undergraduate creative production

Dotsie Jones for “Rhino resilience: Protecting our prehistoric giants.”

Best undergraduate team project

Victoria Woodworth, Andres Solorzano, Ashley Evans, Brie Electra, Emily Young, Emma Hilton, Grant Davis, Landon Smith, Matthew Mays, Nick Romero, Preston Wilson, and Thai Pham for “Underdawgs.”

Best DEI project

Chelsea Verrette for “Advertising to the spectrum: Examining the ethical implications of advertising to individuals in the Autism spectrum community.”

Best graduate communication studies project

Jacquelyn Seymour for “Social judgment theory: Attitudes toward ADHD treatment options.”

Best graduate strategic communication project

Holly Rusak, Leah Griffin, Christiane Emery and Loren Vela for “Tecovas Boots and Gen X: Reaching a new audience.”

2023 winners

Best undergraduate research project: Ayesha Dijibo, Mya Estrada, Breahn Fisher and Kelly Weinstock for “Trouble in paradise: The Walt Disney company’s response to Florida JB 1557.”
Best undergraduate creative production: Anna Christy, Ryann Booth, Raquel Shay, Emily Dearman, Dominick Schiappa for the documentary, “Beloved.”
Best DEI project: Suzie Brewer for “Gold medals, gender equality, and golf: A look into the life of Mildred Didrikson Zaharias”
Best graduate communication studies project: Breanna Prater for “Biblical womanhood: ‘that’s triggering for me.’ An examination of identity negotiation in Baptist women in church leadership”
Best graduate strategic communication project: Dana Reed for “Locker Vroom: Diffusion of innovation and humor”
People’s choice award for an individual project: Sarah Walters for her news feature “More than a diagnosis: A TCU educator lives with dementia”
People’s choice award for a team project: Sophia Allen, Claire Beimel, Hope Crockett, Amelia Crowley, Justin DeSales, Ella Gonzales, Madi Marks, Skyler Thomas and Grace Zawadzki for their multimedia feature story, “Welcome to Fort Worth: A visual guide to the city.”