Q & A with Jenna Dukes

Name: Jenna Dukes
Major: Strategic Communication
Minor: Design Studies
Class: Senior
Hometown: Houston, Texas

What led you to Strategic Communication?
Originally, I was a pre-business major and wanted to go into marketing. Once I reached sophomore year and started taking classes more tailored to the major, I realized that marketing was not the creative side of business, which was what I was looking for. I made the switch to the advertising track in strategic communication and it has been one of the best decisions I’ve made in college.

What is your favorite thing about the department and why?
It is a really supportive environment. There is always room for mistakes, learning lessons and improvements. The department is great about pushing students to do their best and supplying constructive criticism on ways to improve. Whether it’s picking classes for the semester, solving creative problems or navigating the job search, there is always someone there who is willing to help me figure out my current issue.

What is your favorite class in the department?
My favorite class I’ve taken is Creative Strategy with Antonio Banos. I love to come up with new concepts and clever advertising campaigns. The class is all about creative ideation and the sky is the limit on what you can create for your campaign. Also, Banos is the best professor I’ve ever had. He’s really inspiring and pushes all of his students to be better than they think they can be.

What are you involved with on campus?
I work for TCU Student Media at The Skiff, which is the TCU student newspaper, as the design editor. It is really cool to be part of a team that is half journalists and half designers. In addition, I’m also a member of the Kappa Kappa Gamma sorority.

What’s your favorite place to eat in Fort Worth?
Lili’s Bistro on Magnolia! Their food is to die for. It is so good!