STCO graduates find a home at Simpli.fi

Almost a dozen TCU alums from the School of Strategic Communication now call Simpli.fi their home, working in marketing, client success, advertising operations for the Fort Worth-based firm. Just a few years back, the firm boasted about 30 employees, and that number has ballooned to more than 100.

“My strategic communication degree from TCU has opened so many doors for me in the digital advertising space,” says 2011 alum Leslie Prince of the school. “The coursework and internships I completed during undergrad set me up to be successful in digital advertising after graduating college. I was able to find a full-time digital advertising job before graduating, and felt adequately prepared to enter the working world after graduating. Even though the digital advertising world is constantly changing and evolving, the foundation I received at TCU has been solid and incredibly useful.”

In addition to Prince, other TCU strategic communication alums include Ali Kassam, Kia Igel, Robyn Ansara, Jeff Callison, Madison Brown, Blake Hartle, Elliot Trejo, Katie Grayson, Lauren Byrd and Jonathan Hatley. Other TCU alums include Spencer Petty, Sarah Petty, Max Cozine and Will Gaffney.

Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data across display, mobile, video and social platforms. Our programmatic marketing platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges.