School of Strategic Communication Announces Partnership with the Star Telegram

April 23, 2015   School announces new internship partnership with Star-Telegram/McClatchy.   Junior- and senior-level strategic communication students will work this fall with professionals from the Star-Telegram/McClatchy digital sales team in a new partnership between the School of Strategic Communication and the news organization.   The new partnership will be called the Digital Training Academy and is open not only to students from TCU’s School of Strategic Communication, but any TCU student who qualifies for the program.   ​We are excited to launch this collaborative project ,” said Kim Blouin, Director of Strategic Development Star-Telegram Media Services. “​Our program offers TCU students a true multi-media sales experience and allows the Star-Telegram to expand our reach to the future professionals in our community.”   Every other week, professionals will lead workshops that cover direct marketing, proposal generation, client needs assessments, multimedia sales, creative campaigns, and branding and marketing. Then, for the other eight weeks, each student will work for five hours with a mentor from the company. This time will include career shadowing experiences, where students watch and work with professionals during their client work and interactions.   “It’s the best of both worlds,” said Broc Sears, who directs internships at TCU’s School of Strategic Communication. “Students get not only an internship and their own individual mentor but also the same training and skill development as professionals entering the digital sales field.”   To qualify for the program, students should be a junior or senior at TCU; be interested in digital media and sales; have strong communication skills; and have at least a 2.5 overall GPA. Information about the internships is available through FrogJobs. ​The Star-Telegram is owned by the McClatchy Company, which publishes 29 daily newspapers and their related print and digital operations, in 15 states. The McClatchy Company is a leading news and information provider dedicates to the values of quality journalism, free expression and community service.