After an extensive application process, Roxo, the student-run agency, has been selected to be nationally affiliated with Public Relations Student Society of America. PRSSA is a student organization with over 100 university chapters. Its mission is to advance the PR profession and its future professionals; however, only those of the upper-tier are selected to be nationally affiliated. Roxo, TCU’s student-run advertising and public relations agency, consists of 30 passionate and talented students each semester, and this year, the agency was eager to elevate the Roxo brand with the prestigious affiliation.
Agencies included in this affiliation represent the best in the Society, which is a testament to the stature of the work Roxo produces for its clients. Additional benefits of this honor include Roxo’s inclusion in the client referral system, which will allow the student-run agency to gain exposure to reach new clients. It will also allow for greater opportunities for Roxo agency members to complete purposeful work that fulfills Roxo’s mission to cultivate relationships through creative problem-solving.
Student Madison McQuary, Roxo’s Fall 2020 president and team lead for Roxo’s application process, says being nationally affiliated means “Roxo will gain visibility among other top student-run firms while establishing more credibility and backing, showing our work is professional and qualifies our agency for national recognition.”
To be nationally affiliated, an agency has to prove that its firm is founded on a PRSSA/PRSA connection, a high level of professionalism and an effective structure. Roxo was able to demonstrate how it aligns with these values through a demanding application process which included submitting a client list, case study, adviser letter, history, and firm directory letter.
Rachel Kimmel, vice president of professional development on PRSSA’s national committee, said, “There is a plethora of information that is required to become nationally affiliated, but that is because we want to make sure these firms are the best of the best before deeming them to be nationally affiliated.”
Roxo agency members are proud of the work that they produce and continually give exceptional effort every day to their clients, classwork, and extracurriculars, including for many, TCU’s chapter of PRSSA. Hard work has earned them awards, returning clients, and a reputation as a creative agency for good in Fort Worth.
Amiso George, Strategic Communication professor in the Bob Schieffer College of Communication, serves as the advisor for TCU’s chapter of PRSSA. She says, “We are delighted and proud to be among the select few student-run firms to be PRSSA nationally affiliated. We are being recognized for our competence, accomplishment and excellent organization. What a great opportunity for our students to learn not just about strategic communication, but also about business at Roxo.”
This semester, students in Roxo come from eight different majors at TCU. McQuary says, “Roxo is thankful to TCU, the Bob Schieffer College of Communication, the Strategic Communication department, and our advisor, Sarah Angle, for supporting Roxo over the last 10 years. We hope being affiliated will drive more students from all over the country to consider TCU for the unique learning experiences within Roxo and the Strategic Communication department as a whole.”