MHMR Foundation Hires Roxo For Rebranding Services


A photo of Roxo's client, MHMR Foundation, meeting with members of Roxo.

By Desaray Hickombottom, Communication Studies major, Class of 2020

Roxo, TCU’s student run advertising and public relations agency, has recently partnered with the M H M R Foundation to rebrand the nonprofit.

M H M R Foundation requested Roxo’s help with a two-phase task centered around increasing brand awareness of the foundation.

“We started working with M H M R last semester,” said Sarah Angle, Roxo’s faculty advisor. “They came to us because they had heard great things about Roxo from the community and they were looking to rebrand and redefine M H M R Visions.”

The first phase launched in October. This phase consisted of the research, where members of Roxo surveyed residents and health care providers on ways to give, mental health and the usage of M H M R’s terminology. This resulted in M H M R Visions rebranding itself to M H M R Foundation: We Help Change Lives.

Kaitlyn Kane, a senior strategic communication major from Aurora, Colorado, said working with M H M R meant a lot since the care the board members have for M H M R is evident.

A photo of Roxo members with their clients from the MHMR Foundation.

“It means a lot that I was able to help M H M R improve even though I was only a small part of the contributions,” she said. “Knowing they’re able to help people in the Fort Worth community means a lot.”

Kane also said this opportunity has helped grow her experience marketing and client relations skills.

“In class you can learn all about the ins and outs, but it doesn’t help until you’re able to apply it,” she said. “Getting the one-on-one client relationships are really important as well as getting to know what’s important to them. It’s not something you can read out of a textbook.”

The second phase is set to launch in January.

“We developed a really cool concept and name for a grateful patient campaign that we’re going to be launching in January,” Angle said. “We’re doing some print collateral for them, a brochure, a donor letter and also a template for social media.”

To keep up with the latest information about the M H M R Foundation, visit their website.

Members of Roxo meet with their clients from the MHMR Foundation.