Fort Worth, Texas — Gay Gaddis, founder and CEO of Austin-based T-3, an advertising firm, visits the TCU campus in October as the Cecil H. and Ida Green Honors Chair for the Department of Strategic Communication.
Gaddis heads up the largest woman-owned advertising firm in the United States, is a frequent contributor to Forbes, and she has been honored as a top-five innovator by Forrester Research. Her company not only serves many companies and brands around the state of Texas, but also national brands such as 7-Eleven, UPS, and All-State.
“We are interested in discovering how we make brands more interesting to customers,” Gaddis said with a meeting of strategic communication faculty. “You must always surprise and delight your customer. And we can always be of value to clients by bringing new thinking to them, by being people who deliver results.”
While on campus as the Green Chair, Gaddis spoke to advertising, law and creative strategy classes, and she also was the keynote speaker at the annual Careers In Communication Conference for TCU students. She engaged with faculty members, too, talking about needs of a fast-changing industry and the impact of those needs on curriculum design.
Her talk for the conference was titled “The Useful Brand: Redefining Utility, Evaluating Brands, and Finding Opportunities.” Read more here:
The Cecil H. and Ida Green Honors Chair was established by Drs. Cecil H. and Ida Green of Dallas to bring to campus many nationally known visiting scholars, scientists, writers and other prominent professionals on a rotating appointment.