Wendy Macias

Associate Professor and Associate Dean of Undergraduate Studies
Strategic Communication
MOUS 207D

w.macias@tcu.edu | 817-257-4577

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Education

Ph.D., The University of Texas at Austin

M.A., The University of Texas at Austin

B.A., University of Minnesota

Courses Taught

STCO 23113 – Advertising
STCO 35503 – Research
STCO 43113 – Psychology of Advertising
STCO 48833 – Campaigns
STCO 60113 – Research Methods
STCO 70980 - Thesis

Areas of Focus

Advertising. Health Communication. Pharmaceutical advertising.

  1. Journal of Advertising
  2. Journal of Health Communication
  3. Health Communication
  4. Journal of Current Issues and Research in Advertising
  5. Health Marketing Quarterly
  6. Pharmaceutical Medicine
  7. International Journal of Advertising
  8. Journal of Computer-Mediated Communication

Sales promotion, market research and marketing. Associate professor of advertising at the University of Georgia.