Wendy Macias

Associate Professor and Associate Dean of Undergraduate Studies
Strategic Communication
MOUS 207D

w.macias@tcu.edu | 817-257-4577

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Education

Ph.D., The University of Texas at Austin

M.A., The University of Texas at Austin

B.A., University of Minnesota

Courses Taught

STCO 23113 – Advertising
STCO 35503 – Research
STCO 43113 – Psychology of Advertising
STCO 48833 – Campaigns
STCO 60113 – Research Methods
STCO 70980 - Thesis

Areas of Focus

Advertising. Health Communication. Pharmaceutical advertising.

  • Journal of Advertising
  • Journal of Health Communication
  • Health Communication
  • Journal of Current Issues and Research in Advertising
  • Health Marketing Quarterly
  • Pharmaceutical Medicine
  • International Journal of Advertising
  • Journal of Computer-Mediated Communication
  • Sales promotion, market research and marketing.
  • Associate professor of advertising at the University of Georgia.