Ph.D., University of North Texas
M.A., University of Georgia
B.A., Baylor University
STCO 23123 Public Relations
STCO 46403 Law
Organizational listening, stakeholder communication, social media, ethics, public relations
Maben, S. K., & Horton, C. C. (2024). Local Governments Leverage Selfie Culture with #CityHallSelfie Campaign. Journal of Public Interest Communications, 8(1), 26-57. https://journals.flvc.org/jpic/
Maben, S. K., & Helvie-Mason, L., Endres-Parnell, P., Southern States Communication Association Conference 2024, “Calming and Informing during “Another Shift”: The Chronicle of Higher Education’s Initial Coverage of the Advent of ChatGPT,” SSCA, Frisco, TX. (April 6, 2024).
Maben, S. K., & Gearhart, C. (2023). Incorporating competent interpersonal listening practices in public relations and social media. In Katie Place (Ed.), Organizational Listening for Strategic Communication, Routledge.
Maben, S. K. (2022). Intentional Analytics: Social Media Measurement Strategies for Student Media. Teaching Journalism & Mass Communication, 12(2), 72-76. https://aejmc.us/spig/wp-content/uploads/sites/9/2022/12/TMJC-12.2-Maben.pdf
Gearhart, C., & Maben, S. K. (2022). Hello, Are You Listening?! Stakeholder Expectations of Listening in Organizational Social Media. Southwestern Mass Communication Journal, 38(1). https://swecjmc-ojs-txstate.tdl.org/swecjmc/article/view/112
Maben, S. K. (2020). Sofia the First: Disney Princess Brand Expands, Woos Preschoolers with a Princess of their Own. In Shearon Roberts (Ed.), Recasting the Disney Princess: The Coming of Age of the Empowered Children’s Heroine in the Wake of Social Movements.
Maben, S. K., Benedict, L. P., Holley, T. M., & Goen, K. A. (2019). More than Tweed Jackets and Beards: An Analysis of the Hashtag Campaign #ILookLikeAProfessor. Journal of Public Interest Communications, 3(2), 74-92. https://journals.flvc.org/jpic/article/view/110467
Maben, S., Endres-Parnell, P., & Helvie-Mason, L. (2019). Re(claiming) and Re(naming) #MyDallasIs: An Analysis of Citizen Framing of Dallas after the 2016 Ambush. Southwestern Mass Communication Journal, 35(1). https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/49
Gearhart, C., & Maben, S. K. (2019). Active and Empathic Listening in Social Media: What Do Stakeholders Really Expect. International Journal of Listening, 35(3). https://www.tandfonline.com/doi/full/10.1080/10904018.2019.1602046
Maben, S. K., & Gearhart, C. C. (2017). Organizational Social Media Accounts: Moving Toward Listening Competency. International Journal of Listening, 32(2), 101–114. https://doi.org/10.1080/10904018.2017.1330658
Maben, S. K., & Colley, K. (2017). #NotAllBaptismbyFire: The State of Social Media Training at Student-run Communication Organizations. Southwestern Communication Journal, 32(2). https://swecjmc-ojs-txstate.tdl.org/swecjmc/article/view/28
