A headshot of Duke Greenhill

Duke Greenhill

Instructor
Strategic Communication
MOUS 325

duke.greenhill@tcu.edu | 817-257-6156

Education

M.F.A., Columbia University
B.A., University of Texas at Austin

Courses Taught

STCO 48833 — Campaigns
STCO 23113 — Advertising

Areas of Focus

Omni-channel and transmedia storytelling; luxury branding and marketing; emotional Intelligence as a business asset; narrative strategies

  • Multiple Madison Ave agencies including FCB, McCann, MullenLowe and R/GA.
  • Overseen creative aspects on campaigns for Fortune 500 companies including MasterCard, Tiffany & Co., L’Oreal, Nike, Google, Facebook, Red Bull, Grey Goose, Louis Vuitton, Chanel and more.
  • Founded Greenhill+Partners, LLC, a marketing, communications, and organizational transformation consultancy that boasts clients like The Government of Monaco, Burberry, Swarovski, Red Bull, and two U.S. presidential election campaigns.
  • Served as a multi-department chair and professor of Advertising & Branding and Graphic Design & Visual Experience at Savannah College of Art and Design (SCAD).

— Won most major communications and advertising awards including RedDot, Clio, One Show, David Ogilvy Awards, Effies, ADDYs, Tellys and a student Academy Award nomination.

Duke has written about strategic communications, marketing, creativity, storytelling, and leadership for Fast Company, the Harvard Business Review, AIGA, AdAge, Graphic Design USA, Communication Arts, The Telegraph, The Wall Street Journal and more. His work is cited in over half a million industry and academic publications.