Catherine Coleman

Associate Professor
Strategic Communication
MOUS 223 | 817-257-7452


Ph.D., University of Illinois
B.A., Sewanee: The University of the South

Courses Taught

STCO 23113 – Advertising
WGST 20003 – Sex, Gender & Disciplines
STCO 35503 – Research
STCO 47433 – Global Communication
STCO 60123 – Theory

Areas of Focus

Advertising. Media representation. Consumption. Gender and identity. Consumer culture. Ethics and consumer vulnerability. Marketing and (social) media discourse. Advertising history. Transformative consumer research. Social marketing.

  1. Journal of Public Policy & Marketing, “Gender Justice and the Market: A Transformative Consumer Research Perspective.”
  2. Journal of Advertising, “Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?”
  3. “Justice in Injustice, Power in Vulnerability: The Dialogical Potential of The Uncondemned.” in Consumer Vulnerability: Conditions, Contexts and Characteristics
  4. Journal of Popular Culture, “Starving for Diversity: Ideological Implications of Race Representations in Hunger Games.”
  5. Journal of Marketing Management, “Poverty in Consumer Culture: Towards a Transformative Social Representation.”
  6. Consumption, Markets & Culture, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality, and Authenticity.”
  7. “Construction of Consumer Vulnerability by Gender and Ethics of Empowerment,”  Gender, Culture, and Consumer Behavior
  8. Presented research to the Association for Consumer Research; Consumer Culture Theory Conference; Gender, Marketing and Consumer Behavior Conference; Macromarketing Conference; American Advertising Association Conference; Transformative Consumer Research Conference; and the European Association for Consumer Research Conference
  1. University of Illinois, Department of Advertising
  2. Loyola University in Chicago
  3. Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA)
  4. Consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies
  5. Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.
  1. Distinguished Visiting Scholar, School of Management (Marketing Group), Royal Holloway, University of London.
  2. Dean’s Research Grant Award, The Bob Schieffer College of Communication, TCU
  3. Coleman Fellow, Entrepreneurship
  4. Sheth Initiative on Vulnerable Consumers Research Grant
  5. Best Paper Award (Honorable Mention), Consumption, Markets & Culture
  6. Top Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  7. Top Six Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  8. American Association of University Women Dissertation Completion Fellowship
  9. James Webb Young Fund
  10. Verdell Frazier Award for Women
  1. Association for Consumer Research
  2. Consumer Culture Theory Consortium
  3. Macromarketing Society
  4. American Advertising Association