Catherine Coleman

Chair of Strategic Communication and Professor
Strategic Communication
MOUS 211

c.coleman@tcu.edu | 817-257-7452

Education

Ph.D., University of Illinois
B.A., Sewanee: The University of the South

Courses Taught

STCO 23113 – Advertising
STCO 35503 – Research
STCO 36433 – Social Change
STCO 47403 – Ethics
STCO 47433 – Global Communication
STCO 60123 – Theory

Areas of Focus

Advertising. Representation. Consumption. Consumer behavior. Gender and identity. Consumer culture. Ethics and consumer vulnerability. Marketing and (social) media discourse. Advertising history. Transformative consumer research. Social marketing.

  • Journal of Public Policy & Marketing, “Gender Justice and the Market: A Transformative Consumer Research Perspective.”
  • Journal of Advertising, “Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?”
  • “Justice in Injustice, Power in Vulnerability: The Dialogical Potential of The Uncondemned.” in Consumer Vulnerability: Conditions, Contexts and Characteristics
  • Journal of Popular Culture, “Starving for Diversity: Ideological Implications of Race Representations in Hunger Games.”
  • Journal of Marketing Management, “Poverty in Consumer Culture: Towards a Transformative Social Representation.”
  • Consumption, Markets & Culture, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality, and Authenticity.”
  • “Construction of Consumer Vulnerability by Gender and Ethics of Empowerment,”  Gender, Culture, and Consumer Behavior
  • Presented research to the Association for Consumer Research; Consumer Culture Theory Conference; Gender, Marketing and Consumer Behavior Conference; Macromarketing Conference; American Advertising Association Conference; Transformative Consumer Research Conference; and the European Association for Consumer Research Conference
  • Journal of Public Policy & Marketing, “Gender Justice and the Market: A Transformative Consumer Research Perspective.”
  • Journal of Advertising, “Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?”
  • “Justice in Injustice, Power in Vulnerability: The Dialogical Potential of The Uncondemned.” in Consumer Vulnerability: Conditions, Contexts and Characteristics
  • Journal of Popular Culture, “Starving for Diversity: Ideological Implications of Race Representations in Hunger Games.”
  • Journal of Marketing Management, “Poverty in Consumer Culture: Towards a Transformative Social Representation.”
  • Consumption, Markets & Culture, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality, and Authenticity.”
  • “Construction of Consumer Vulnerability by Gender and Ethics of Empowerment,”  Gender, Culture, and Consumer Behavior
  • Presented research to the Association for Consumer Research; Consumer Culture Theory Conference; Gender, Marketing and Consumer Behavior Conference; Macromarketing Conference; American Advertising Association Conference; Transformative Consumer Research Conference; and the European Association for Consumer Research Conference
  • University of Illinois, Department of Advertising
  • Loyola University in Chicago
  • Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA)
  • Consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies
  • Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.
  • University of Illinois, Department of Advertising
  • Loyola University in Chicago
  • Market Developer for the Health Sciences Group of the National Center for Supercomputing Applications (NCSA)
  • Consultant for the City of Chicago Initiative, a Marketing Analyst for eVidient/GE Americom, a Recruitment Advertising Representative at TMP Worldwide, a Research Assistant at Public Opinion Strategies
  • Prevention Specialist for the Rape Crisis Center of Chatham County, Georgia.
  • Distinguished Visiting Scholar, School of Management (Marketing Group), Royal Holloway, University of London.
  • Dean’s Research Grant Award, The Bob Schieffer College of Communication, TCU
  • Coleman Fellow, Entrepreneurship
  • Sheth Initiative on Vulnerable Consumers Research Grant
  • Best Paper Award (Honorable Mention), Consumption, Markets & Culture
  • Top Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  • Top Six Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  • American Association of University Women Dissertation Completion Fellowship
  • James Webb Young Fund
  • Verdell Frazier Award for Women
  • Dean’s Research & Creativity Award, TCU.
  • Distinguished Visiting Scholar, School of Management (Marketing Group), Royal Holloway, University of London.
  • Dean’s Research Grant Award, The Bob Schieffer College of Communication, TCU
  • Coleman Fellow, Entrepreneurship
  • Sheth Initiative on Vulnerable Consumers Research Grant
  • Best Paper Award (Honorable Mention), Consumption, Markets & Culture
  • Top Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  • Top Six Paper Award, Southwest Education Council for Journalism & Mass Communication Symposium
  • American Association of University Women Dissertation Completion Fellowship
  • James Webb Young Fund
  • Verdell Frazier Award for Women
  • Association for Consumer Research
  • Consumer Culture Theory Consortium
  • Macromarketing Society
  • American Advertising Association
  • Association for Consumer Research
  • Consumer Culture Theory Consortium
  • Macromarketing Society
  • American Advertising Association