One evening on a 2019 summer study abroad trip to Edinburgh, Scotland, with the Department of Strategic Communication, Fontana Frazier and her class stumbled upon an event – a free public talk by HYPED, a student society at the University of Edinburgh committed to advancing the development of Hyperloop, Elon Musk’s idea for the future of mass transportation. Frazier asked a question about how the different teams that were involved in Hyperloop communicated. Upon learning that the HYPED team was experiencing communication issues, Jacqueline Lambiase, professor and chair of the department, gave the Edinburgh students her card, inviting them to contact her. That gesture led to the class project for Lambiase’s Campaigns class this spring semester.
“Fontana just closed the loop today by sending our plans and materials to the HYPED team in Edinburgh,” Lambiase said. “She provided leadership to the class all year.”
A group photo of the TCU Strategic Communication students posing with the HYPED team in Edinburgh, Scotland.
Read more about how Fontana and her classmates collaborated with HYPED students here.
To view an Instagram slideshow of photos of the Strat Comm students’ time in Edinburgh, click here.
To read the article published by the Edinburgh International Conference Centre (EICC) about the chance meeting that led to the collaborative project, visit https://www.eicc.co.uk/ideas-hub/beyond-events-how-to-build-a-legacy/.