Kristie Bunton Speaks on How Media Has Adapted to the Times

Kristie Bunton, Dean and Professor of Journalism at the Bob Schieffer College of Communications (Photo by Mark Graham)

Schieffer College of Communication scholars in recent years have considered the impact of the internet on many forms of communication. They’ve asked how traditional media formats, such as traditional print newspapers, have adapted to digital formats.

Dean of the Bob Schieffer College of Communication Kristie Bunton, Ph.D., recently told Huffington Post reporter Geoff Williams that the internet didn’t kill newspapers. Rather, the internet forced newspapers to adapt.

“Maybe the internet did not wipe out the Sunday newspaper habit. Maybe what the internet did ― what digital communication did ― was wipe out the habit of retrieving a physical newspaper off the front porch on Sunday mornings and shift the act of reading news to online platforms,” she said.

Like many other forms of communication, the Sunday paper has had to adapt. Bunton argues that this produces arguably better content.

“That’s because in addition to text, people get video clips, sound bites, high-definition photos, and animations and simulations of places in the news from something we still call a news ‘paper,’” she said.

Click or tap here to read the full story at 5 Habits That Have Been Wiped Out by the Internet.